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Epic Cycles was founded in 2006 with the aim of becoming the UK’s leading high-quality bike shop – with the emphasis very much on
Of course, there were some excellent shops that covered every conceivable type cycling product, and a handful of high-end boutiques that covered a small number of specialist products – but none that stocked a comprehensive range of high-performance bikes, covering all budgets and types of rider, and that focused firmly
themselves rather than accessories. All too often it appeared to us that shops were trying to cater for every aspect of cycling, rather than specialising in one core product area – in our case, the bike.
Over 10 years later we believe we are unique in offering industry-leading levels of product knowledge, build quality, flexibility and service – coupled with great prices every day of the year across our entire range. A range that is centered firmly on bikes, and which covers each of our distinctive brands in unrivaled depth.
Centre of excellence for every brand we sell – even manufacturers come to us for technical advice
Every bike we sell is personalised and tuned to offer an optimal riding experience for you as an individual
Epic Cycles is a unique concept in UK cycle retailing, based on a passion for providing customers with perfectly set up bikes, efficient service, and honest product guidance and expertise within a truly unhurried environment. Our friendly store, set in the lovely Marches town of Ludlow, is the UK’s leading high-performance bike shop and ideally located to take advantage of our comprehensive test fleet.
What we are about
Epic Cycles is a real shop, staffed by passionate people who really care about the bikes we sell. We aim to be as efficient as possible to meet the needs of often time-poor customers – but we never compromise on our attention to the details, quality and set-up of every single thing we sell. We are renowned in the cycle industry for our uncompromising dedication to quality of product, performance and service.
We have deliberately chosen to locate ourselves away from busy high streets, so that we have the time to focus on you as customers who are purchasing high value products – but are still within strolling distance of a beautiful town and communications routes, including a railway station. Our store has ample on-site parking if you plan to visit, while our sales office is staffed by a team who are ready to talk to you in detail via phone or email if preferred.
One principle that is very important to us is that we are ethical in everything we do. We will never sell you something that isn’t really suitable or that isn’t an ideal fit, just because we are being urged by a manufacturer to promote it. We will not try to sell you something outside your budget or blind you with cycling science in order to sell you something that isn’t right for your needs. And you don’t need to be a technical expert to receive a warm welcome or honest advice.
we believe we are day-in-day-out the best value bike store in the UK
We have worked hard to make Epic Cycles synonymous with the highest levels of product knowledge, technical expertise and customer service in the industry - from the moment you contact us for a chat or some advice, through purchasing and riding your new machine, to the point at which you start to think about trading your bike in for a newer model. Buying and owning a bike should be a pleasurable experience, and we are determined to make it one.
