WHY AVANSA..?
Here’s how we have helped our customers
Brothers Cider is now worth £35m at retail and is the fastest growing brand in GB Grocers and the On Trade by both volume and value. Brothers regard the success of the brand in the Cash & Carry channel as a text book case study in how to build a successful brand and Avansa have played a key part in this growth from launch through to the present day.
Avansa have been responsible for calling on specific depots to gain distribution, initially just in our backyard territory of Bristol and the West Country, and then rapidly expanding nationally across the Big 3 (Booker, Bestway Batleys and Makro) but also now extending to all Cash & Carry’s nationally . In these accounts Avansa are responsible for business planning, gaining outlet distribution for the brand and portfolio, account servicing, ensuring effective presence in bay, local promotional support and generally gaining a larger profile in outlet than our natural share.
Across my 25 years of drinks experience covering Courage, S&N, Holsten and Coca-Cola I have no hesitation in recommending Avansa as one of the best Cash & Carry sales resources that I have worked with.
Since working with Avansa we have seen large improvements in distribution in depots that were not performing that well. In addition, the reporting system gives me first-hand information on the depots which are getting behind our brand and again those depots that are improving.
The Avansa sales team go that extra mile to make sure that the companies they represent truly get value for money for their service.
We have worked with Avansa for a number of years. They work to a high standard and are wholly reliable. They have a team of excellent committed people who have a good understanding of the disparate grocery wholesale industry. What sets them apart from other agencies is their ability to solve problems, drive sales and develop new sales opportunities in sometimes difficult circumstances.
In all our dealings with Avansa, their integrity is apparent. It is clear that their over-arching approach is in acting in the best interest of their clients but within a realistic commercial framework which works best for all parties. They will not simply pursue sales if the deal doesn’t work for all concerned. This cements long-term relationships and a high level of trust.
We have steadily increased our activities with Avansa over the last five years and have a high regard for their capabilities. They have good credibility with the negotiating team inside Bestway.
See how Avansa can help your brand
, maintaining product availability by replenishing stock as required, order taking and establishing stock control.
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Across my 25 years of drinks experience covering Courage, S&N, Holsten and Coca-Cola I have no hesitation in recommending Avansa as one of best Cash & Carry sales resources that I have worked with.
Since working with Avansa we have seen large improvements in distribution in depots that were not performing that well.