Michael’s background is in international strategic marketing, research, product and service development. His story is driven by a desire to be recognised for helping teams discover new abilities to solve their commercial problems, thereby bridge the gap between business as usual and enduring success.
It was during a 10 year period working at Mars that he first discovered how hard it can be for even the most customer centred companies to deliver on the things that really matter in their markets, and was an instrumental force in the transformation of pet products to the quality and wide selection available to pet owners today.
Since then he has spent 5 years working in USA as Marketing Director for Diageo, at the forefront of the battle to successfully re-establish spirits as a drink of choice to the American consumer and, more recently as Global Product and Service Director at Aegis Group plc, he has been a leading force in the development of Carat as the world’s largest independent media company, also the expansion of the group into communications planning and market research, including the creation of the Vizeum and Synovate global brands.
“You have to try to get people to buy into a project in a way that they are excited about. You have to get people to be enthusiastic about change. And you know, not everyone can do that ... that’s exactly the role that you played and I don’t think we could have built the business without you."
Prior to setting up INSIDE EDGE, Jean led product and service development at Carat and Synovate (now part of Ipsos) and pioneered a number of innovative brand development tools and research methodologies which were instrumental in the development of both companies internationally.
Jean is motivated by her ambition to be an inspiration that cuts through confusion and challenges; to use her blend of expertise in psychology, marketing analytics and communication to drive better decisions by helping people to see things clearly.
We can deliver to very specific assignments or support complete innovation and go-to-market programmes. Highly tailored and personal, not big company. Where quality of our work and commitment in delivering a result that works is paramount:
We are experienced with working with all levels in an organisation, including executive boards and leadership teams.
They are a very rare breed, balancing analytic and creative thinking but applying this to solving thorny 'real life' business problems. Their international experience and multi-country roles mean they are superb at running complex projects across disparate stakeholders and building a cross-functional team ethos. They will put a much needed 'real growth mindset' at the heart of a business.
INSIDE EDGE is a research & consulting firm that specialises in developing and turning market insight into profitable advantage. We are dedicated to helping clients
Centred on understanding the needs, drivers and barriers of market demand and how to tap into this profitably, our work has helped our clients across a diverse range of industry sectors achieve substantially improved results.
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There’s a real focus on doing the right things, bringing a fresh perspective to a problem and delivering output that is inspirational ...... transformational thought leadership.