Gossama
is an amalgamation of individuals specialising in a wide range of disciplines. We are not ‘central office based’ – preferring to enjoy the many advantages gained from being a multi-sited team; the time and cost savings to our business overheads ensure we can deliver truly cost-effective solutions to our clients.
With the incredible pace at which technology evolves it is vital that our knowledge of emerging digital trends is supported by excellent creativity plus strategic execution – in order to present our clients with solutions operating at the forefront of digital innovation. Where a campaign requires the integration of a highly specialised process we bring in associated experts to work with our core team members. Gossama is not hampered by restrictive boundaries – we welcome change, thrive on variety and practice flexibility. We have a passion for driving innovation and encouraging our clients to explore the wealth of digital opportunities open to them.
Working in close harmony with clients we blend the best of online marketing skills with their existing offline methods. For those who wish to start afresh we can develop and implement a bespoke fully integrated cross-channel digital marketing campaign including a corporate website, ebrochure marketing, mobile App and social media presence. Couple this with our solid grasp of website channels, proficiency with CMS, SEM, SEO and PPC marketing techniques and an appreciation of the essential role played by web analytics to assist our clients’ achieve their business objectives.
Nowadays it is commonplace to browse the internet and access technology ‘on the move’; however, back in 2009 the core of our business was in the development of home and office based computer software. Having worked with over 20 developers who all specialised in a wide range of programming languages and web-based technologies we quickly identified a change of direction was needed, as marketing through mobile devices became the dominant force.
The speed of technological advances is quite breathtaking! No sooner has one new smartphone or tablet come onto the market then it is facing serious competition from numerous feature-rich competitors. Gossama has ensured our software is ‘cross-platform’ proficient by utilising HTML5 in parallel with Flash technology; all our applications are designed to work equally as well on home, office and mobile platforms.
With a core principle firmly in mind – to minimise waste and consequential damage to the environment – we progressively won clients’ around to realising that utilising a ‘mini marketing app’ had considerable cost, time and environmental advantages over outdated business cards. Likewise, as creating feature rich e-brochures has always been a core product in drastically reducing clients’ marketing budgets, we have ensured these vital marketing tools work to perfection on cutting edge mobile and marketing hardware. We have further evolved our range to supply elegant and versatile iPad Kiosks; ensuring clients’ customers can always access their products and services whether at ‘base’ sites or when growing their businesses at trade events. Businesses need to, quite literally, move with the times to ensure they grow their customer base and push up sales.
With such a takeup by clients for our App creation service, we moved to developing sophisticated ‘native’ Apps for ios (Apple App Store) and also for Android (Google Play Store). Our developers have concentrated heavily on developing truly worthwhile features and increased functionality. By launching a dynamic back end content management system (CMS) we can now give clients the ability to easily amend their own App content, as and when they wish, as well as access to their App stats and an instant Push Notification system – a superb feature ensuring businesses can always present ‘live’ product and services information to grow vital sales and maintain their market lead.