How booRah was formed - Back in April 2013 this year my husband and I took the decision to follow our hearts and buy a business we felt passionate about and as a result of our love of watches and accessories in general, acquired an Italian designed brand of adult watches,
range, with both of them having a natural passion for style, we spent many hours trawling both shops and the internet looking for innovative new brands to not only help them express their personality though style but also be different whilst exciting, eye catching and of course - robust! Many of the watch brands the boys had tried, either pinched, were too big for their wrists or didn't have numbers on so couldn’t help them to learn to tell the time!
As with most youngsters, family led nicknames seem to stick and as a result of this, the Company was named after our boys using their affectionate nicknames of Boo (6) and Rah (8). The name was entirely inspired by the boys, one of those in depth discussions siblings have in the rear of the car after we told them we were going to develop some of their ideas and needed a company name! It was at this point in late April 2013, the development of
Over the past 6 months the boys have been instrumental in assisting with design, colour schemes, naming of products, prototypes and samples and, believe me, if our
products can survive their idea of play, they can certainly pass the test of time - excuse the pun.
They have tested all the samples and made suggestions for improvement in fact, they've worn them everyday this summer. We are now delighted to be in a position to launch this exciting new range of quality but affordable kids watches for age groups 4+ and kids polarized sunglasses age 4-14yrs.
booRah™ was created by a desire to develop an affordable but high quality range of watches and kids polarised sunglasses. This includes watches for an age group of 4+ and sunglasses suitable from 3 to 10 years of age. Through design and development, high standards in both quality and safety have been maintained ensuring that the sunglasses range, for example, provides maximum protection through uv400 and the latest in Polarisation technology: not usually found in children’s sunglasses. All booRah™ products have been tried and tested in the most demanding of environments by our two young boys .
