At Mummu, we have a passion for provoking change by telling convincing stories. We create characterful animated and illustrated content, designed to be shared with a global audience.
Change is an exciting and necessary part of life, and from our London based studio it’s our goal to help people, brands and agencies share their stories; changing the perspectives and broadening the horizons of their audiences for the better.
So whether you are a brand aspiring to change the buying behaviours of your market through a characterful TV spot, or a charity trying to provoke action via a social media campaign, Mummu can help you make a change.
Creative agency Zeno Group approached Mummu to help launch Band-Aid’s animated campaign, #TheTruthHeals, across Japan, China and Australia. Three 30” spots seek to educate and inform on common misunderstandings about cuts and open wounds.
Produced and Created by Mummu
Shared globally on CNN International networks, TV and online, our animation amplifies the message that EDOF deal with current issues by investing in the people who can help; acting as a catalyst for change.
The Essam & Dalal Obaid Foundation (EDOF) was founded in 2014. EDOF is a global non-profit organisation with a two-fold mission: medical work and social work. The EDOF wants to make a difference in improving the lives of people in need around the world. The organisation is committed to joining in the daily effort of its fellow advocates, such as the Red Cross, to raise awareness, educate and build bridges to help increase the opportunity for positive changes within global society. To realise its ambitions, the EDOF began working with the CNN Freedom Project, which has the aim of putting an end to modern day slavery. As part of the campaign they required a 1 minute TVC that would promote their hopeful message and draw attention to their mission.
Mummu had previously worked with agency CNN Create, and a successful relationship had already been established. So, when they got in touch to see if we’d like to collaborate and bring our expertise to the project we were all geared up and keen to be involved.
The foundation’s logo consists of a five-branched tree, that represents each member of the founding family. Mummu and CNN Create decided that it would be good idea to centralise the concept around this tree, developing it further to include seeds, which would represent the initiatives and charities that the EDOF are looking to support and help grow into strong trees of their own. As CNN began writing the one minute script, the team at Mummu began exploring the concept visually and prepared a range of concept and character art to convince the client of the direction.
The intention from the beginning was to create a film that has warmth and charm, to reflect the positive message that the EDOF wants to convey. This was the perfect brief for Mummu, utilising our signature illustrative 2D style. Creative Director, Karl Hammond lead the team and worked closely with Art Director, Bali Engel, to create an illustrative storybook style with a universal appeal. Much care and attention to detail was used when designing the characters, making sure they accurately represented the diverse mix of people from around the world that are touched by the EDOF’s mission.
CNN enlisted the help of the experienced and recognisable actor and voice artist Hugh Bonneville, known for his work in TV series Downton Abbey and voicing a vast array of documentary and charitable scripts. Having ourselves become very familiar with the script during the 10-week production period, it was a joy to hear the extra warmth and reassurance Hugh’s voice brought to the animation. In addition to the amazing voice talent, Mummu recommended composer and long-time collaborator Marian Mentrup. Marian wrote bespoke music to accompany the animation, which reacted to the changes in pace and flow of the animation.
Mummu have been a key partner for us in delivering some of the best campaigns we have created. They are dedicated, committed and offer the perfect balance of creative solution and production expertise.
Mummu came up with imaginative ways to explain complex ideas, produced powerful imagery and have been proactive and organised throughout the process.
The quality of their work, production values and organisational skills, to keep the project on track, on schedule and on budget was quite extraordinary.
The TVC that Mummu created for us was seen as a successful venture, with a definite increase in Safe & Sound product sales.
Mummu is always on the search to discover new talent and exciting people to collaborate with, so if you think that could be you, please don’t hesitate to get in touch.
