“Hi, I’m Mike Ashton, founder and managing director of ABCG. Over my 30 years in business, I must confess I became a bit cynical about training companies and consultants – often promising the earth but lacking the experience to deliver. So when I left the board of Hilton International in 2008, I decided to set up the kind of training and consulting business I wanted as a client – experienced, commercially savvy and sensibly priced – people with a proven track record on my side of the desk.
That’s ABCG. We aim to add value to your business in very practical and measurable ways by helping to transform Customer Experience – driving growth, reducing cost and improving efficiency. It ‘s all about people and change.”
Our conversations with business leaders suggest they struggle to deliver a customer experience (CX) that’s distinctive, trusted and proven to create commercial value. The core challenge is planning, inspiring and executing sustained, coherent change.
Many of the world’s top brands now understand that focusing on Customer Experience is a key driver of commercial success. Yet our conversations with business leaders suggest many senior teams are struggling to deliver a Customer Experience that brings their brand to life in a way that is distinctive, trusted and drives commercial value.
Our new Customer Experience support programme for business leaders, management and frontline personnel offers diagnostic tools which get to the point quickly using ABCG Mirror-Image and ABCG training programmes which are guaranteed to produce measurable change in performance.
We offer a unique blend of business and brand strategy, know-how and inspiration forged from research and practical experience, transferred to the everyday actions of your peop
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