Total Negotiation helps organisations and individuals to step change negotiation capability and partner with them to significantly improve their profitability.
Mark has developed his negotiation experience in a number of senior financial and commercial roles up to Board level, working extensively internationally. He works successfully in both B2C and B2B environments, adding value to complex negotiations through being able to easily move between operational and strategic modes of thinking. Prior to co-founding Total Negotiation he worked in FMCG, licensing, finance and marketing industries, including PWC, Diageo, Disney and Catalina Marketing.
Mark is a highly skilled negotiator with extensive, senior commercial experience in the FMCG sector. His experience ranges from managing large commercial teams through to managing projects delivering transformational results. A qualified coach from Henley Management College, he is also a Licensed Practitioner of both Insights and NLP. Prior to co-founding Total Negotiation in 2009, Mark worked at Nat West, Swiss Bank Corporation, Mars and Diageo.
Known for creating both pace and change that improve business performance. Mark is adept at understanding negotiations from multiple perspectives, which enables him to spot more opportunities to negotiate and helps ensure ongoing organisational alignment.
As the TN Group Behaviour Change Director, Mark brings our clients unrivalled experience in operational sales leadership and building substantial in house sales capability in a complex multi-market environment. With an excellent background at Unilever as both a senior L&D and Operational Sales leader, Mark understands how to maximise the efficiency and effectiveness of the clients’ learning spend while driving enhanced business performance. Over the course of his career in global capability, business operations and strategy development, Mark has gained a wealth of knowledge successfully delivering sales targets and landing strategic capability programmes that enhance performance in sales teams through employing innovative technical and digital solutions.
Mark’s business focus is on driving employee behavioural change by increasing strategic alignment, mobilising skill development in teams and individuals while developing the culture of continuous learning. The winning formula is one that achieves improved internal strategic alignment and external customer relationships leading to productive engaged teams who overachieve on targets.
1720 managers taught to facilitate training sessions. They deployed over 4000 sessions saving the company circa £20 million in three years.
Paul is a classically trained buyer, developing his skills working at Booker with many major suppliers, before switching to the other side of the desk, joining Mars as a salesman. Paul worked in both confectionery and pet care for Mars, ending his time as Sales Director of a new pet care acquisition. Paul has international experience, working across both Western and Central European countries, including a time as Sales Director for a telco based in Dusseldorf. Prior to Total Negotiation he worked in the FMCG, SOAS and telecommunications industries, including Booker, Mars and sage.
Paul is seen by his clients as flexible, confident and strong in helping others to achieve their goals. Paul is highly motivated, enthusiastic and a natural communicator. Paul easily adapts his approach to the organisation, business sector and geography he is working within to deliver strong and innovative strategies.
Worked with an MVNO to deliver the first ever listings within the German National Retailers, and drove a 460% increase in sales for the company over a 15month period
Developed and executed a robust negotiation and planning strategy for a marketing services business which rescued the company from a total de-list in a Top 4 Multiple Retailer and drove the first increase in sales & profit for more than 3 years
Said is a well-rounded business manager who has lead different teams in different contexts to deliver solid commercial performance both in consumer and B-2-B markets. He has worked for key corporations across different countries and gained deep understanding in business administration, market dynamics, category management and business excellence (EFQM methodology). Qualified with an MBA from Warwick Business School, Said has always been able to marry the practice with theory and offers informed solutions to practical problems. Negotiation is his passion and he has been responsible for closing deals and contracts worth millions of pounds over the years.
Said is structured in his approach and delivers information with passion. He engages with his audience, yet challenges them to reach their own conclusions choosing the best course of action in a specific situation. He is a keen observer and provides relevant feedback that triggers thinking. He asks questions more than giving answers so learners build their own approach to finding solutions.
Ralph loves positively challenging people to be their best, surpassing their own ambitions and in doing so driving commercial benefits to their arenas. Very action orientated with a keen eye for detail, Ralph is the go to person to get things done at pace. He loves a good bit of process and constantly balances practicality with proactivity. Developing new ways of working both internally and externally.
Marketing and Business Development Director
Tanya is an all-round communications, planning and strategic marketing professional. With an impressive background in running the marketing and business development functions across a range of industries - public sector, financial services and FMCG, Tanya brings a wealth of skills with a well-rounded approach and methodology to her work at Total Negotiation.
Tanya’s particular focus is on building strong meaningful relationships with our clients to understand their business objectives and identify how TN can support to deliver them.
