Helping visionary leaders shape authentic brands with creative ideas
CCT Creative was originally founded in 2005 as a graphic design practice, but has now changed its focus to Brand Consultancy, working with leaders and leadership teams to help define their core visions, values, and purposes.
As designers, we are taught to see the world from other perspectives. This ability to see things differently is why CCT Creative is the perfect partner to help build better companies and shape stronger, more meaningful brands.
This website has been a long time in the making and I’m excited to say it’s finally out there! It’s not finished yet, but then no website should ever be complete. It should be a growing and evolving entity, updating all the time. Whilst I’d say go easy on me, as there is a lot more [...]
We are all brand managers. The way we present ourselves, the clothes we wear, the food we eat, the way we speak, the car we drive. They are all designed to tell the world something about who we are.
Your brand is the human dimensions to your company or organisation. Simply put; a brand is any company or organisation which has a personality.
Brands inform our impressions, shape our instincts, and develop our emotional connections to an organisation. It’s how that company makes you feel, and what that company has come to represent. Branding therefore, is our way to influence those perceptions in a positive way. Helping people to understand who you are, what you stand for, and why you matter.
If vision informs us where we are headed, it is purpose that drives and inspires us every day. It’s a sense of calling, a desire to make a difference, to bring about lasting change in the world. Your purpose should be the heartbeat of your brand, the story that unites people, and the cause greater than money. Purpose fulfils the need that is buried deep in the human psyche; that the work of your hands matters.
Purposeful brands are acutely aware – not just of what they do – but why they do it. Their products and services work to fulfil their purpose, not define them.
. They are a commodity brand, and yet they rarely talk about their product lines. Instead, they celebrate those who represent excellence in sports, and inspire others to personal greatness in their striving to be better, fitter, faster, stronger.
mission statement is not to sell more shoes than anyone else, it’s
Purposeful brands matter to people when we can relate to their cause in human terms. We will champion and advocate these brands, because their cause says something about who we are, and what we believe.
“We had previously used a variety of marketing agencies, but we wanted someone that could offer more than simply fulfilling our own ideas, and that could provide input into the brand.”
CCT Creative Ltd is a company registered in England
Company Reg No. 5951882 VAT Reg No. 893 1967 73
