Defama Associates was formed in 1993. The vision was to provide a training and consultancy service to Capital Equipment industries; specialising in sales, after-market (parts & service) and customer care for manufactures and dealers, with an ambition to improve their business performance.
Today the consultancy business specialises in providing assistance to agricultural machinery, truck & bus, construction equipment and turf care equipment industries. More recently it has grown to work with other B to B organisations.
By drawing on thirty years of experience in sales and management we are able to offer training, colleague development and consultancy services that are founded on sound experience and logic. Our focus has always been to concentrate on offering our clients a tailor made service rather than 'off the shelf' solutions.
Whilst many of the basic rules of business and customer care are generic we pride ourselves at being able to work closely with our clients to develop unique training courses and development programmes that are relevant to the client's business. We always place great emphasis on objectives being set at the end of each course and management follow up being essential to support the training process. This is further enhanced by our Athena online platform.
How do we provide ongoing development?
Defama Associates works closely with clients to construct bespoke packages to suit the needs of the individual, rather than ‘off the shelf’ solutions.
We aim to get ‘under the skin’ of your company’s culture and strategy to ensure your course ‘speaks your language’.
Defama ensure a unique link with course participants who understand their business & activities from having ‘been there and done it’.
All of our training consultants are therefore experienced industry professionals who can speak about the business with integrity and credibility
The high quality of our material and trainers is essential for the ongoing success of the business.
