Building brands is a long term commitment but we understand that no organisation can afford to compromise short-term results. With this objective in mind we aid companies to achieve maximum growth in the short term as well as stimulating strong productivity to provide medium and long-term growth in brand value, sales and profits.
Our approach can help companies achieve their full potential by creating
We are at a tipping point, where our consumer’s attention is being stretched to the physiological limit, where with so many distractions that they consume even less quality information as their patience is reduced to milliseconds. We have, as brand builders, less and less opportunity to grab their attention so that we can make our case. This minutiae sliver of time that we have is almost too fast for the Human brain to rationally take in information, compute as to its relevance and result in an action or further thought about considering or buying. This means that our messages have to touch the subconscious, the emotional, the limbic brain, which works on sensation and feeling. This is the most powerful part of our physiology when it comes to the most fundamental decisions that we take as Human beings.
Individuals feel safer when they surround themselves with others that share their values and this must be the same with Brands. The time for living and distinguishing yourself through features and benefits is long gone. In the majority of categories we will find that most products will deliver the same functional benefits. The speed of innovation, the ability to copy, the sharing of information instantly has meant that any advantage gained through functionality is equalled within weeks, so we must appeal to the softer side of our audience.
I’ve always believed that Brands are the most important asset of our businesses and that our people are our most important resource when it comes to building Brands. So I was shocked recently to read that in a global survey of companies, only 13% of employees were engaged and working in a positive way, 63% were not engaged and worse still 24% were actively disengaged.
We are a brand-centric strategy agency who believe brands are the most important asset of any business.
Building brands is a long term commitment but we understand that no organisation can afford to compromise short-term results. With this objective in mind we aid companies to achieve maximum growth in the short term as well as stimulating strong productivity to provide medium and long-term growth in brand value, sales and profits.
Our approach can help companies achieve their full potential by creating Brand Centric Vision and Strategies that are focussed on building brand equity. A brand is an asset so important that it cannot be entrusted to just one department. Therefore all XPotential programmes are focused on a brand-centric approach across the organisation, supporting individual change and delivering a clear return on investment.
