We’re the British Independent Retailers Association, but you can call us bira. For the past 118 years we’ve been in the corner of independent retailers across all kinds of industries. Over that time we’ve built a support team committed to the continuing success of every business we work with.
We work with over 6,500 independent businesses of all sizes, and it’s our goal to make every member to feel supported, informed and inspired. We’re here to offer help you didn’t even know you needed.
By joining bira you’ll receive access to a wealth of business benefits, from free legal advice to preferential card rates, business banking to specialist insurance, tax accountants to music.
No two businesses are the same, but many independent retailers face the same challenges and are driven by the same goals. Our Board of Management is here to understand exactly what our members need from us and make sure we continue to evolve and deliver for them.
As a world class trade association, we aim to do everything in our power to make a difference to our members’ businesses. From continuously striving to exceed expectations, to always representing great value for money, we never rest on our laurels or take your membership for granted.
Together we're stronger
For 117 years we’ve been in the corner of independent retailers from all kinds of industries. And over that time we’ve built a support team committed to the continuing success of every business we work with.
From free legal advice to preferential card rates, business banking to specialist insurance, and mobile marketing to music – our services are designed to work around you.
As the UK’s biggest independent retail network, we work hard to get big business benefits for independent retailers. We can offer a wide range of member services tailored to your business;
Our members are the reason we exist and everything we do is to support and enhance our members’ businesses, but don’t take our word for it. Hear what some of our members have to say about their reasons for being part of the bira community
