We're data experts who make great things happen.
That's why since 2001, we've been the trusted data partner of some of the UK's biggest retail, leisure, finance, telecoms and gaming businesses, including Marks & Spencer, eBay, Argos, Betfair, Sony, Aviva and BT.
Our 4 pillars of data marketing that will drive success in your business
Whether you need a completely new database build or a fresh view on what data you've got where and how best to use it, our data experts can help you all the way.
We build and host multi-billion row databases that draw on a huge range of sources, creating a rich, detailed view of every single customer and their interactions across your business. From in-app actions and in-store purchases, to website browse behaviour and campaign response histories, we have the capabilities to integrate all available data points for the most actionable view of your customers possible.
Planning-inc understands that as a business develops, requirements can change and additional data sources may become available. Systems are therefore designed to be flexible so that they can easily be adapted or added to in the future.
Our technology platforms are scalable, enabling the addition of capacity if required without the need for full platform rebuilds. Data security is important so Planning-inc ensures your data is transferred and handled securely.
Large volumes of data are our bread and butter - we are used to loading millions or even billions of rows of information for our clients.
The first step in creating powerful database solutions is understanding exactly what data you have, where it comes from and how it should be integrated and matched. Although a data design and audit phase is an integral part of our database build methodology, we offer our consultancy solutions at an accessible entry point to our services. Our data experts can help you realise immediate benefits by:
Analysing the breadth, depth, recency and quality of data being captured across your business
Our data analysis and BI solutions help you access huge datasets and act on them quickly, delivering real, measurable value to customers and your business. We can implement the right solution for your needs, partnering with marketing leading software vendors such as Apteco FastStats.
Quickly identify upsell and cross-sell opportunities
Predict campaign impact and ROI and test business hypotheses
We implement campaign management solutions that enable you to easily segment, automate, integrate and report on your campaigns. We are technology agnostic and a certified implementation partner with leading multi-channel campaign solution providers such as Adobe, IBM Unica and Apteco. Picking the right system for your requirements, we will enable you to:
Product and stock check integrations into email campaigns
Our state-of-the-art data analysis services are second to none when it comes to turning highly complex, enterprise-level data into valuable and actionable insight. From identifying the actions that will push customers to their full value potential, to offering relevant, customer-level recommendations, our data experts build tailored solutions for your business that deliver major ROI.
Shift your targeting up a gear as we analyse all touchpoints, data sources and sequences of interactions to build a rich profile of every single customer. We’ll help you identify advanced micro-segments, enabling you to create highly personalised content variations and cross-sell messaging to maximise response and beat your targets. Recent segmentations for our clients include:
Browsing behaviour and product preferences
Our bespoke propensity models have a proven track record in accurately predicting future VIPs and high value customers, cross- and up-sell opportunities and customers most at risk of lapsing.
We help you redefine your customers’ current status and predict their next actions, enabling you to create communications that influence behaviours and make the best use of your budget and resources. Use our models to identify key trigger points to target customers at the right time, with the right message and using the right channel.
Cross-sell and up-sell effortlessly
Optimise existing campaigns or drive incremental revenue via new streams with instant insight and expert guidance from Planning-inc. Working as an extension of your marketing team, we’ll take the time to understand your unique objectives and challenges, then use existing or new technologies to make things happen.
We are expert in designing, building and maintaining complex marketing databases with billions of rows of data. Our approach covers:
De-siloing and integrating disparate data sources from across your business
Developing the database platforms that help realise truly innovative, 1-2-1 marketing.
Our technical services bridge the gap between IT and marketing, ensuring you fully leverage your customer data for campaigning, Business Intelligence and customer analysis. Our solutions include:
We offer the ongoing strategic consultancy and campaign support that helps you achieve your marketing goals. Our Account Management and Consultancy services ensure you fully utilise our data solutions and directly translate them into actionable campaigns. Our work includes:
Planning-inc Ltd
