e’re a small, but highly professional graphic design consultancy based in Sanderstead, Croydon, Surrey. Started by Mike Leuty in 1990, The Pea Green Boat provides effective brand and identity design solutions for a wide range of clients – from blue chip organisations to much smaller companies.
The Pea Green Boat works across all areas of brand design offering a complete range of brand design services including professional Brand & Logo Design, Brand Identity, Packaging Design, Website Design, Brochure Design, Exhibition Design and Design Strategy.
Whether you’re a large company with a well resourced marketing department or a ‘one man band’ – starting up your own business, we offer a multi-disciplined design service with a unique breadth of experience across diverse areas of design.
Mike Leuty has worked in design for over 30 years. Having worked for some of the UK’s top design agencies, Mike has a wealth of knowledge across a broad range of design disciplines and has produced design work for many household names. He has been engaged by both large multi-nationals and small companies and has won several awards, both nationally and internationally. Mike prides himself on adding value to both a client’s brand and business proposition and providing design solutions that deliver results, no matter the size or nature of the project, type of client or budget.
Evaluation of current brand or company status
Number and types of products (if part of a range)
“It’s not essential that you compile all of this information before you contact us – but it would be extremely useful to give it some thought and make some notes – for your own benefit as much as ours. It will help crystalise your thoughts on your requirement and enable us to get a much better picture of what you might need and provide a solution that is right for you”.
Different companies have completely different budgetary expectations. A large multi national company will usually allocate an amount for various projects into their marketing budgets for the year. Whilst a smaller company, start-up or individual may not have given the cost of a project much consideration, either through inexperience, lack of knowledge or just – not knowing where to start?
We are used to working with all sizes of company from large organisations with adept marketing departments to medium sized companies – right through to ‘one man band start-ups’. We’ll do our best to tailor our design work to provide you with a effective solution within your budget and provide you with a cost effective marketing edge.
Try to look at design as an investment not an expense. Good design will pay for itself over and over again. It will probably be one of the most important decisions you make with regard to your business and brand – so think realistically about your budgets. Remember – good design lasts.
All of the design work that we produce has strategy at it’s very heart – whether it is an existing design strategy previously developed by the client with another agency or strategy developed in liaison with our client by us during the project. The depth and complexity of the design strategy depends very much on the type of client, it’s products and requirement.
We try to generate a good spectrum of ideas constantly referring to the requirements of the brief. We are always looking to produce great ideas and have developed a good set of filters for editing our ideas and measuring our work against. Our aim is to produce work that is:
All of the projects that The Pea Green Boat Design work on, involve graphic design in one form or another.
Much of the illustration work that we produce is produced in-house, which can be very cost effective. However, when projects require specialist illustration or a certain style of illustration, we are able to outsource it to either freelance illustrators or illustration companies and art direct the illustration to ensure the desired result.
We have a small number of highly professional and talented photographers that we work with when our conceptes require bespoke photography. We are extremely experienced in the organisation and art direction of photo shoots including the casting and procurement of models, providing stylists and home economists as well as organising the building of sets for the shoot.
Competent in the industry standard Adobe photoshop, our in house retouching deals with a variety of every day images, including cropping or extending images, altering the colour and cutting out to suit our clients design needs. We are able to retouch any image to create breath taking results taking existing images and manipulating them convincingly.
The artwork that we produce is also produced in professional, industry standard programmes using a combination of Adobe Illustrator, Adobe Indesign and Adobe Photoshop. We discuss and agree with you your print requirements and develop the artwork accordingly to each project’s specific needs, liasing with production companies including printers and if required cardboard engineers during the process.
Model making
With modern three dimensional visualisation and photo retouching techniques there is less requirement for model making nowadays, however should a project require 3D model making, we are able to design commsion models to be made from an expert model maker that we have worked with for many years.
Print and production
We offer a print buying service to our clients, which utilises our specialist knowledge of print and production. This often provides the additional benefit of more competitive prices than might otherwise be achieved if the client went to the same print company direct.
We have an extremely good relationship with a number of print and production companies and our clients benefit from access to a wide range of expertise and more unusual print companies, that would not usually be at hand.
We are able to produce any type of website from a small site for a small business to a large corporate site for a multinational company. We can produce sites that promote a range of products or just one single product. Brochure sites or ecommerce sites – entirely depending on your requirement.
