I have been fortunate to work with a diverse group of clients since setting up as an independent consultant. Here’s a sample of some of the companies that I have helped out:-
Partnership Design Ltd
Business Generation
– helping to identify new business opportunities and prepare proposals
New Mind provides sophisticated technology solutions and award winning websites to some of the UK’s top tourism destinations.
Silva Timber is one of the UK’s leading suppliers of speciality timber products, wood finishes and fixings.
recommended the implementation of a plan to act as a starting point and provide the company’s directors with improved focus for the future direction of the company
– responsible for ensuring that the company’s website, www.silvatimber.co.uk was continually updated with content eg. news, special offers etc. Introduced a new Case Studies section and interviewed clients, wrote copy and obtained photography
Her supplier network proved to be particularly beneficial; Karen helped us to source suppliers for a direct mail campaign and a creative agency for the design of our product brochures,
CycleXpress is an online cycling accessories and equipment retailer run by brothers, Matt and Julian Middleton. The business also has a shop, Middleton Cycles, based in Ormskirk town centre.
– helping the company to capitalise on national promotional campaigns such as Bike Week
“Being a small business, we didn’t have the resources in-house to allow us to commit to any ongoing marketing activity. As an e-commerce business, we realised that we needed to be proactive, maintaining continuous contact with our customer database and looking for new opportunities. This is where Karen came in.
Being a keen cyclist herself, we hit it off instantly and she instinctively knew how to communicate with our customers. We were able to leave Karen to look after our marketing, just meeting up on a monthly basis to catch up and brief her on our goals for the following months. We would highly recommend Karen to kick-start your business.”
Whether you’re just starting out in business or an established organisation, an effective marketing strategy will allow you to maximise the potential for your business, increase your profitability and ultimately achieve success.
My partners are a mix of freelancers and agencies, operating within a range of budgets to provide the most cost-effective solution to your needs.
A strategic marketing plan is a good place to start, particularly for a fledgling company or for the launch of a new product or service.
The creation of a marketing plan helps to provoke thought, provide direction and even reduce your costs. I regularly meet clients who have wasted money on expensive advertising campaigns, inappropriate events or misconceived promotions, all of which could have been avoided by a little more strategic thinking and planning.
Direct Mail can be used for a new product launch, to create awareness prior to an event or for maintaining general contact with your customer and prospect database.
I can organise the whole campaign, from the design of initial concepts through to final delivery. I am able to source data (both consumer and business lists), and work with creative teams on designs for mailing materials as well as organising print, fulfilment and despatch of the final product.
PR can be one of the most successful tools in the marketing mix, helping to establish awareness and credibility for your brand. PR is also free so providing you have something which is newsworthy, it is also one of the most cost-effective marketing tools.
Although editors positively encourage contributions about company success stories, new product launches and events, your chance of coverage is boosted if you send a well written press release.
I am able to source opt-in lists, recommend sophisticated solutions to allow you to create, despatch and monitor email campaigns in-house and generally help you to achieve success with your email marketing.
A website needs to be dynamic to encourage visitors to return, continuously populated with new and informative content to generate interest. This is another area where I can help by working with you to keep your site’s content up to date. I can write news stories, case studies and general product information to ensure that visitors always have a reason to keep coming back.
When people search for your product or service online, you want your site to feature as close as possible to the top of the search results listings. Search Engine Optimisation and pay-per-click promotion will allow you to ensure that this happens.
I work with a Google Adwords qualified professional with eleven years experience in online marketing. For the last eight years she has specialised in paid, natural search marketing and analytics, working with clients ranging from national tourist boards to one of the country’s largest law firms.
The number of SMEs that are embracing social media as a means of conducting business is rising fast.
I can help you to define your goals, devise a strategy and ultimately exploit the opportunities provided by social media.
I am a freelance marketing consultant, specialising in supplying a range of cost-effective marketing services to allow businesses to flourish and succeed in competitive markets.
Employing a marketing specialist can be a big financial commitment, especially for SMEs. My services are designed to reduce your risks, minimise your costs and provide total flexibility, working with you either on a regular retainer or project basis as required.
If you want to find out more about how I can help your business to flourish, give me a call.
