UNWIRED INSIGHT LIMITED

ABOUT UNWIRED INSIGHT LIMITED

Unwired Insight draws on experience spanning 25 years in the mobile industry, including senior roles in mobile network operators and equipment manufacturers, undertaking the development and standardisation of wireless systems, the deployment of networks, the production of business cases for new technologies and services, and planning network investments. Some of the previous experience that has supported the work of Unwired Insight since 2001 includes:

Working with the board of Virgin to create a business model for a 3G new-entrant network operator and supporting the development the SpectrumCo consortium to bid for a UK 3G licence.

Proposing to Ofcom a Mobile Virtual Network Operator (MVNO) model that would encourage major brands such as retailers, broadcasters, online service providers, to become more active in the mobile industry.

Unwired Insight is led by Dr Alastair Brydon, who has been actively involved in the mobile industry since the 1980s. With experience in the research, development, standardisation and deployment of a variety of mobile communication systems, he is able to provide advice on many aspects. He is known for his pragmatic approach and his ability to explain complex technical and commercial issues clearly and concisely.

Prior to founding Unwired Insight, Alastair was responsible for driving the take-up of Nokia’s products and services across Europe, Middle East and Africa. Among other things, this involved working with Nokia’s customers to communicate the capabilities of new technologies and to drive the market for new mobile services. Previously, Alastair worked in a number of roles for the BT Group, including Cellnet (now Telefonica O2), focused on the development of wireless technologies, networks and services. He contributed to international research and standardisation related to GSM, DECT and UMTS and he developed a number of patents related to wireless communication. Alastair began his career as a lecturer at the University of Manchester Institute of Science and Technology (UMIST), where he presented lecture courses on digital communication and electromagnetic theory.