MIND LAB INTERNATIONAL LIMITED

ABOUT MIND LAB INTERNATIONAL LIMITED

Lee Hobbins – Business Development

“We worked with Mindlab to evaluate our advertising, using neuromarketing techniques. This allowed us to go much deeper and have more accurate answers. Now, as we are working on new campaigns we have a much better insight on what works and what doesn’t add value.”

“We are proud to be working in partnership with Mindlab. Their expertise in monitoring behaviour of individuals through neurometrics helps us to pinpoint strengths and weaknesses in political messages and allows us to tweak political communication to maximize their effect. This gives us a unique approach to monitoring political intelligence.”

“We’ve worked with the team at Mindlab on several projects – what they do has helped us make our content more compelling. Their scientific studies set our clients’ stories apart from the competition and, ultimately, get us more coverage.”

Delivery of the results has always been on schedule and invariably my clients are overjoyed with the end product.

the-brainsell.com

David Lewis is pre-eminent among marketing gurus. He is known as the father of neuromarketing. The Brain Sell, his latest book, works very well as an up-to-the minute primer on why people buy and how to manipulate them. Pretty much every trick is covered from the use of smells and colours to subliminal priming –

At Mindlab we are passionate about uncovering the real drivers of consumer behaviour, because we don’t just ask people what they think, we find out how they feel.