Who we are
Sphere Connect are a sports events and marketing company specialising in supporting the creation, development and execution of high-quality sporting events Europe wide. Sphere Connect are also the leading organisation in the UK for ACES Europe (
Sphere Connect has been created to offer advice and help brands, businesses and stakeholders on how best to develop, manage and deliver, as well as secure sponsorship funding for events with a particular specialism in unlocking the commercial opportunities that are available through forming multiple partnerships across the public and private sector.
The Managing Director and Owner of the company, Michelle Vorel-Adams has over 20 year’s experience in the leisure, sport, business and events industry to a senior management level within the both the public and private sector. Michelle is a graduate from Keele University with a first-class Master’s Degree in Business Administration with an international project discipline as well as holding the very prestigious and key role of UK President for ACES Europe.
Since inception in April 2017, the company has gone from strength to strength and is currently working on a number of key sport and business assignments in partnership with the public and private sector in key cities across the UK and European destinations such as Italy, Slovakia and Czech Republic. Sphere Connect has both a UK and international office in the Czech Republic.
Leading from a thorough understanding of the client's business and communication objectives, allied to a deep knowledge of the UK sporting landscape, and the audiences that it offers, we recommend programmes and solutions to clients that are sustainable, effective and most of all successful.
Sphere Connect’s services include:
Sphere Connect are currently part of the team supporting two major international sports events companies, World Corporate Games and the SweetSpot Group as well as being a key player in the ACES Europe organisation based in Brussels.