Alyssa Smith Jewellery emerged into the jewellery scene late 2010, and was born from Alyssa’s lifelong passion for everything tiny and sparkly. Designing and creating jewellery always came naturally to Alyssa, hand making her first wearable pieces at the age of 4, with nothing but some elastic, beads and a little bedroom floor as a workshop. That same bedroom floor was turned into a working office after Alyssa graduated from the University of Hertfordshire with a degree in Applied Arts and Marketing, and with a small investment of £500 from a family friend to help with raw materials and basic tools. It was shortly after this when Alyssa’s first best seller, the tweetie bird- inspired by social media, took the celebrity world and beyond by storm. Soon, this little silver bird was Alyssa’s signature within the jewellery industry, and famous faces such as Theo Paphitis, Suzi Perry, Dawn Porter, Gail Porter, Caroline Flack, Jamelia, Sheridan Smith and Beverly Knight all donned one.
We are delighted to have secured partnerships with individuals and organisations such as Silverstone, Brands Hatch and presenter, Suzi Perry with motorsport themed jewellery, as well as supporting some incredible charities such as Promise Dreams Childrens charity.
Just doing what she knows and loves best in life. Multi award winning jewellery designer and entrepreneur who loves the power of imagination and chasing dreams with a big sparkling net.
Position- Business and Commercial Advisor and Mentor. Driving force and just ever so slightly less sparkly in appearance than the females in the team- but don’t worry, it’s a work in progress!
Came on the radar a few years ago as a regular customer, knowing nearly as much about our products as Alyssa herself- so when a new position appeared to help manage our social media, Natalie was obviously our first choice! Spectacular at cramming a million and one things into each day (should take taken up professional Juggling) Loves spending time with her family and two young boys, dancing, and anything sparkly. Also runs Oh Sew Wonderful, her handmade bag and accessories company. Dislikes hangovers, when people have more ASJ pieces than her, and awkward silences. (good job our social media is always buzzing then, huh!)
The youngest team member. Giggly, kindhearted and creative, with a fresh approach to the workplace. Lover of anything purple, cheesy chips and getting huge deliveries of new clothes delivered to the office on a regular basis. Requires feeding about 10 times a day, wears slippers at work and tells really bad jokes. The definition of what all Apprentices should be. Fave piece of ASJ- the rose gold butterfly pendant.
Position- Apprentice and personal assistant to Alyssa. Has a memory like a virtual calender, which is essential when the boss has a memory like fishnet tights. Fantastic at research and product development, as well as chatting away to our lovely customers every day. The cream to Alyssa’s cracker.
Position- ‘Helps’ in the office by serving as hot water bottle. Looks good in a wooly jumper.
Amazing jewellery at affordable prices! Fabulous staff that are always happy to help. There's nothing better than coming home to sparkly parcels.
Lovely present received from my husband, he even had a smaller version (flag bracelet) especially made for my little wrists! I am starting to get a little collection now of ASJ! Love it!
A big thank you to #TeamAlyssa who were extremely helpful and kept me updated all the way – Amazing customer service :)
Great service by ASJ beautiful pieces with fantastic service, thank you
