Psychotherapist and Counsellor
"Adrie has a great deal of web knowledge. He effectively and efficiently applied that knowledge to my search engine optimisation problems, making a real difference in a tough market."
Managing Director, The Business Co-Pilot
Business Coach and Mentor
"Adrie is a terrific listener and has a rare ability to put himself in the shoes of the people he works with. I regularly use his example as someone who will go the extra mile in order to help others."
"He is not afraid to speak his mind, relishes a challenge and is able to 'think outside the box' in order to develop the best solution to a problem. His help has made a real difference to my business."
I helped generate in national, regional and trade media.
Content is my passion. I cover the whole range from content strategy, writing fresh content, promoting it through social media and content audit to production, content management and distribution.
Production
I created a news hub on the UK's largest mutual's corporate intranet and summarised breaking news across a dozen channels, updated twice a day. I also researched, edited and provided creative input for internal communications and created newsletters for internal distribution.
The Government�s flagship welfare reform project combines six key benefits, including housing and unemployment benefits. I provided copywriting and user experience services for content across all channels. I also created style guides and training materials to ensure a consistent tone of voice.
Prior to a major website relaunch I conducted a content audit and migration for the UK�s largest breakdown service provider. Over 1,000 pages of motoring advice were fact-checked, updated and rewritten in easy to read English. I also wrote persuasive product pages, newsletters and promotions.
These are some of the projects I have worked on in recent years, inside and outside of Barton Cartwright Communications. Public sector, private sector, big clients, starting clients... I love the variety. There's a lot more below though. If you have a project you'd like me to get involved in, let's talk.