# preparation and submission of award nominations
It doesn’t matter what size of company you are or what you are offering, the truth of the matter is that you simply can’t afford to ignore social media. It’s where your customers, prospects and competitors now convene to “like”, “share” or “comment” on the latest industry developments.
LinkedIn, Twitter, Facebook, You Tube, and so on – the channels are numerous and ever growing. Social media marketing can be extremely time consuming, and most businesses will not make a positive impact on their chosen metrics if they attempt to target all channels. Our advice to you is focus on one or two channels, and do them well.
We can help you develop an engaging social media strategy. Our services aim to ensure this influential programme delivers a tangible benefit to your business.
# Evaluate the most appropriate channels for your business
It’s not unusual for some clients to come to us with a blank sheet of paper. They know they need marketing, because marketing means more business. Beyond that they need guidance on the most appropriate marketing strategy for them.
Starting from the very beginning of the process, we can help you to understand the role marketing can play in supporting your business, and develop and deliver a clear strategy and action plan to ensure objectives are met.
Could your website be losing you business?
If the answers to these questions cause you some concern, we can help turn your website around and get it working harder for you to deliver real business results.
"Katrina has been supporting us now since October 2013, and slotted into our team with ease. As well as special projects such as the website, she manages our global events programme and has helped us to increase their effectiveness ensuring we are not only fully prepared for each event, but systematically follow-up too. Our team travels extensively to meet with clients worldwide and have little time in the office, therefore it’s a great relief to know that Katrina is taking care of our marketing requirements"
"The website is exactly what I was looking for, and I can confirm on behalf of the entire executive team, that we are delighted by the results – and our clients love it too! This was a high-visibility project; Katrina travelled regularly to Dublin and worked closely with the web agency in Ireland to ensure our expectations were met. We have an ongoing relationship with Katrina to provide iCONX with wider marketing support. Now that the website delivery is behind us, we are looking to Katrina to guide the development of content to keep our website relevant, a new product launch and key account marketing“.
I would have no hesitation in recommending Katrina to any company who is looking for a marketing specialist who combines strategic thinking with a creative flair, and who has a deep understanding of how to implement effective marketing campaigns.
I’ve had the pleasure of working very closely with Katrina. I feel two of her biggest strengths are – one, she can bring ideas to the table that would have a definite business impact, especially on lead generation programs. She is a strong believer of ROI from marketing and ensured that all the programs that she managed delivered a tangible value to the business. Two, she is amazing people’s person. She could work with any team, under any circumstances and in the end, everyone would have great things to say about her work and commitment.
I am a business to business (b2b) marketing consultant with almost 20 years experience working for technology companies and consultancies. My experience has mostly been built through international b2b marketing management roles in the fintech, telecoms and manufacturing verticals. If you operate in a different sector, don’t let that stop you getting in touch as I’ve proved time and time again that the fundamentals of marketing best practise are transferable.
Regardless of the economic conditions, every company still needs marketing. The Marketing Lady is here to serve you when you are growing and need extra support in your existing marketing department. Or if you don’t yet have the requirement for a full-time marketing manager, I can fill that role for you. Conversely, if you find yourself unfortunately needing to downsize, I can provide the cost and headcount flexibility you need until you are ready to recruit a full-time marketing resource again.
So, if you like the sound of what you have read, please get in touch. Since your requirements are unique and the marketing possibilities limitless, we can discuss exactly how The Marketing Lady can make the impact you need to achieve your business objectives.
