Contentology delivers b2b content marketing services and programmes that generate, nurture and convert leads.
Set up in 2015 by a team of b2b specialists who knew the value of content marketing – but also the challenges in making it work, the objective was simple; to own the problem for clients and to get results.
Having spent time at the sales coal face too, he understands the importance of the end-to-end lead gen process and now helps clients to join the dots in their own strategies.
Originally trained as a journalist, Abi has been a b2b writer since 2002 (however niche, there’s a good chance she has something in the back catalogue), and has been trusted to provide a voice for some of the world’s largest and most prestigious businesses.
Previously head of PR and comms at a leading agency, she’s also a dab hand at client servicing and heads up our operations at Contentology, ensuring briefs are met, everything is creatively and editorially water-tight, and our clients continue to be wowed by our results.
Over twenty years later he’s one of the UK’s leading digital and CRO experts. When he isn’t providing consultancy and training to businesses throughout Europe, he’s speaking at industry events, or presenting the highly popular
Mike brings journalistic gravitas to the Contentology newsroom. After spending his early career as a local news hack and a reporter for the BBC, he moved into education and spent many years heading up the highly regarded School of Journalism at the University of Central Lancashire.
Founder of the applied futurism practice, Book of the Future, Tom works with organisations to help them see, share and respond to a coherent vision of tomorrow.
His unique perspective on the digital landscape has led to regular contributions on TV and radio and you’ll often spot him on a BBC Breakfast sofa, or talking tech on 5live, Radio 4, Newsround or World Business Report.
Can we help you to bring purpose to your content marketing activity?
Why Contentology?
The problem of generating, nurturing and converting leads into your business. Of bringing predictability to your opportunity pipeline. Of keeping your sales team happy.
That’s where Contentology comes in. We spend time working this stuff out so you don’t have to. We’ve developed an end-to-end content marketing model that delivers results. Most importantly, we keep things low-touch for you.