About Andy Black Associates. ABA was founded in 2014 by Andy Black, a digital technology and social media specialist, and Mark Millmore, an award-winning website designer and software developer.
As we all watch the digital revolution engulfing large organisations, it is clear that new platforms, tools, training and engagement strategies could help government departments and SME’s step up and take advantage of this disruption.
We provide an affordable way for UK government and SME’s to achieve digital transformation. It enables agile and innovative organisations to open up new markets and grow. It also provides the key to competing at a higher level – and displacing larger, but slower, rivals.
ABA can help you open an online shop and generate additional revenue using ecommerce, social media and digital marketing
Over the last year our team has grown to include experts in business communication, training, content marketing, SEO, digital marketing, PR, intelligence, cyber security and video. We operate as a virtual company and communicate using collaborative technology.
We can help you. We build WordPress websites that are fully responsive across all devices, operating systems and screen sizes.
We also provide consultancy and training services in ecommerce, SEO, content design, digital marketing and social media integration – these services will enable your content to precisely meet the search needs and search trends of your target audiences – leading to increased conversions and engagement.
Our mission is to help UK govt and SME’s succeed in the digital economy.
Why? Because digital is spelling disruption for many large companies, but offers big potential for small businesses that can be more flexible, agile and innovative. And we’re determined to make sure you take advantage.
Consumer behaviour is changing. We all now expect a very different type of customer experience. Companies are being forced to change business models and how they engage.
Business processes are being re-invented, organisational structures are being turned upside down and traditional marketing and sales strategies are becoming ineffective. Many expensive corporate websites no longer function on mobile devices. Yet, more and more people use mobile devices to access the Internet and buy goods and services using ecommerce.
For UK small businesses, it presents a golden opportunity.
UK small businesses can now easily create and self-manage fully-responsive websites with ecommerce capabilities and use an SEO focused content marketing strategy to drive search traffic to fully optimsed website landing pages. Additionally an SME can use social media channels and tools to listen, monitor and engage with customers, prospects and partners.
Monitoring customers, keyword search analysis and market trends also provides real-time intelligence to support marketing. communications and product development strategies.
We enjoy rolling up our sleeves to help you exploit these opportunities:
The Team Andy Black Associates
How we work. You won’t be surprised to know that we’re a virtual company. We believe this enables us to offer you the very best specialists in their fields – including experts in business communications, training, web, content marketing, digital marketing, intelligence, cyber security and video.
Digital technology is reshaping traditional industry, especially those sectors that rely on direct engagement with consumers (for example, marketing, PR and design) and technological innovation (for example. science and high tech). Education, however, is the sector with the lowest proportion of digital businesses.
Following your enquiry we will arrange to meet you either face-to-face or online via WebEx or Google Hangout. You’ll get the most value from this if you’ve already audited the costs of your current website, direct mail, printing, postage, brochures, media and PR agencies, software licences and mobile phones. We don’t expect you to tell us everything – but having this information to hand yourself will help you assess the potential of our service.
– How do your teams currently operate? How do you generate new business?
We operate as a virtual company and once a project is agreed our network of expert associates will assess your requirements.
We created a video to help the Guards Museum promote itself to the corporate hospitality market.
We provided the following services:
Philip is an internationally renowned legal expert in the licensing of the leisure economy, gambling and sex establishments . He became a barrister in 1985 and was appointed as Queen’s Counsel in 2009. He has been involved in many of the most important cases and licensing developments in the last decade. In 2016 he was appointed Chairman of the Night Time Commission by London mayor Sadiq Khan.
We help Philip enhance his “personal brand” by providing a professional style website.
Andy provides a flexible and tailored training course for diplomats in how to use social media as a tool of policy making and communications in the international context. He trains our people personally and leaves them well equipped.
Andy provides expertise on a number of services from creating insight led communications to advising and planning the integration of social channels into the marketing mix. He is passionate and committed to delivering what he believes will create best return for his clients
Torquil runs the sort of company that makes life as a CEO of an SME much easier. He and his team really do put everything into creating films that get the message across – they are high quality and excellent value for money. Better than that is their ability to fit in to difficult scenarios.
Andy managed the Honda Pan-European social media monitoring and produced daily, weekly and monthly reports on brand sentiment, sales opportunities, brand reputation and influencer advocacy. Andy used the business intelligence gained from real-time monitoring and social buzz to pro-actively suggest innovative strategies for PR and marketing – Andy is creative, pro-active and “gets it” – a good guy and fun to work with.
