Even though, the term Urban baits is relatively new, the heart and soul of the company has been running underground for over 25 years. The origins of Urban baits goes well back to the days of selling ingredients from the back of a bivvy on park lakes. We literally stored the bait in our camps, as anglers turned up in droves to buy some of the new wonder-bait fish meals we were selling. With only a set of Avon scales we would weigh the separate mixes and ingredients and mixes on the bank before the excited customer would run off to plan his bait making session. After many years, things have moved on in leaps and bounds and the bait world is a totally different place……
It was not long before I was catching carp using these baits and as time went on developed mixes that could be boiled hard and made much tougher to withstand the long sessions I was doing. Still being at school and relying on parents to fund the carp fishing addiction, it was clear the price of the ingredients I was using was far too high for the heavy baiting campaigns I wanted to do.
During the summer of 1987 I met some guys who were using fish meal baits, I had seen fish meals before but never used them and with some knowledge they past on to me I was armed with a good fish meal mix. The carp world was getting into full swing around this time and essential oils were becoming more available. A mix of milk proteins, fish meals, bird foods, fish oils and essential oils gave me the perfect bait and during 1988 my best season was had, landing over 30 twenty’s and 5 thirties which was unheard of for the time. As things moved on more and more anglers were interested in the baits we were using and it was not long before we were selling ingredients, flavourings and oils from the backs of our bivvies.
What we are doing at Urban is breaking the boundaries to modern carp fishing, giving anglers baits that don’t just catch carp in numbers but are affordable to use in quantity when need be. Every product we have available will always be one I have total confidence in and have used to great effect in the past. I have said many times Urban bait is my bait kitchen and everything we sell is for my use, so if I want to use a bait we will produce it for me to use and then make it available to the world, good luck with the bait!!
