We’re a creative and content marketing agency for fast growing B2B business. Founded by ex-client side marketers, our team’s deep understanding of what it is like to be the client has underpinned our approach so far.
Our strategic, data-driven approach enables us to help our clients launch new products and crack new markets. Innovative, thought-leading content sits at the heart of what we do.
From stunning branding to content-led campaigns, we help our clients raise their profile, deliver leads and drive revenue.
Lorna brings over 13 years' experience in growing b2b businesses through marketing, gained in organisations ranging from large global businesses to early stage start-ups. She has experience across the full multichannel mix, including managing multi-million pound digital marketing budgets. Lorna is adept at using market and customer data to inform business insight and marketing planning.
Renaye has more than 12 years' agency and in-house marketing experience, creating robust digital and lead generation plans to drive sales. She has directed the marketing efforts of global technology, data and consultancy businesses. Renaye's specialism is in driving and converting online traffic into life-long customers. Skilled across a variety of online marketing techniques for B2B and ecommerce businesses, she also focuses on driving website conversion through a process of testing and optimisation.
Matty is Digital Radish’s Art Director, developing award winning creative ideas and concepts for our clients. Matty has an agency background, and experience gained developing event brands for Disney, promotional material for Tesco, campaign concepts for Sky, FutureLearn, Last Word Media and AirFrance. He can be found on Instagram as matty_artdirector
A somewhat legendary example of this comes from British Rail. When the executive team visited a potential agency’s office, they expected to hear a pitch and to be treated as they thought a top UK transport provider should be treated, however, they were subject to the exact opposite. The lobby was covered in rubbish and the receptionist was rude, ignoring the team until she had finished her cigarette and then directing them to a waiting room filled with used newspapers, empty drinks cans and dirty cups. The executive team were made to wait, with no explanation of why or how long for. As the British Rail team stood up to leave, the agency’s Marketing Director appeared and boldly said “This is how your customers perceive British Rail’s service. We intend to change that for you.” They then led British Rail into the boardroom to reveal their vision of the future. The agency was hired and began work immediately.
Andrea Clatworthy, Head of Account Based Marketing at Fujitsu, shared her experiences of creating a leading ABM program in Fujitsu and what it takes to be an ABMer. Her advice: if you’re going to start an ABM programme you will need to stop doing something else. Think about how and what that will be. In her experience, switching off demand generation and switching on ABM went unnoticed for a year, it wasn’t until the results of ABM began to flow in that stakeholders picked up on the change.
marketing teams. Clatworthy states that you need to scale up support from your content teams, your comms team, your design and the whole marketing department. What we’re seeing today is that most businesses doing ABM are taking a blended approach, using different forms ABM alongside traditional marketing.
However, ABM takes the right sort of company, the right sort of client and the right sort of team to successfully do ABM. Our general rule, and one repeated at the conference is to ask these three questions about your prospective customers and your marketing team/agency:
It’s an investment, but the potential reward makes it worth it, and if done right you can see a greater ROI than other marketing tactics. Success depends on buy-in from a multitude of stakeholders, and a committed and talented marketing team. Here at Digital Radish, we believe it’s an exciting and engaging marketing approach, and have seen first-hand the rewards and ROI it can bring in. Take a look at the ABM campaign we did for
s and see how a highly personalised approach helped the gaming platform break into a new market.
I cannot recommend Digital Radish highly enough. If you get a chance to work with them, do. Their market entry strategy was excellent and the lead generation has worked
Digital Radish gained excellent results for us. Great to work with, strategic but practical, they make things happen.
Marketing DNA for fast-growing businesses
