Typically, on estimating any brief, we provide our recommendation for time:investment for the project. This is calculated from a great deal of experience based on the time we anticipate it would take to fulfill the project and assume you’d like to experience the BRANDE full service we’re renowned for.
Brande values
BRANDE was created with a very clear brief in mind, to embrace a strong moral ethic and to provide a ‘best practice’ resource, whatever the project. This has defined our mantra:
Brande vision
To secure strong, lasting relationships with all our clients and help them to succeed and exceed their expectations, not their budget.
LISTEN: Your input is invaluable to any project and we want to hear your ideas. Whether you know exactly what you want, or you know what you want to achieve, but don’t know how to go about it. We’ll provide the strategic and creative solution that works.
BE RESPECTFUL: Every client has challenges, and we want to help you solve them. We are always respectful of you, your business and project at all times. We treat suppliers and clients with the same respect because we enjoy working with like-minded people.
BE TRANSPARENT: We are always approachable and available. We will always work to the pre-agreed budget and will inform you of any potentially additional costs in advance. Major projects will have a comprehensive breakdown of cost areas.
ALWAYS OFFER YOU THE VERY BEST WE CAN: We always strive to provide you with the best strategic, creative, and administrative service possible, regardless of budget.
Most businesses work to an 80:20 principle - 80% of their business from 20% of their customers, their ‘A’ Class ‘top’ clients.
If your business model works this way, they’re the clients who ‘buy’ your brand already and they’ll tell you what makes you their chosen resource but you know you’re already doing a great deal ‘right’ for them. ‘B’ Class clients are also great, they can support another 10-15% of your turnover and need nurturing - they could be on the up
But - focus your whole brand and marketing around the reasons the ‘A’s and upper ‘B’s buy from you, a step towards connecting with likeminded prospects, the ones that’ll really help you grow, whilst introducing the ‘C’s to lesser competitors and allowing them to wallow in high-maintenance.
We’ve all done it, focussed on a corporate style with aggression and thought “job done forever”, only to recognise after a few years, times have changed, more innovative businesses seam to be taking over the foothold we dominated years ago, appear fresher, simpler and embrace the fast moving world we struggle to keep up with. Similar to being thrashed in sport by the younger, more versatile and nimble, passion filled up-start - how dare they!
In business however, maturity is an enormous benefit and heritage is an asset to be cherished. If handled sensitively, certainly those traits can be invigorated, brought in to a refreshed brand, create a ‘sizzling sausage’ that’ll waft over your market place creating a buzz - not only for your customer base who like to see their chosen supplier growing, changing, ‘being different’, becoming more desirable, it’ll have a radical impact on you and your colleagues also.
Talk to any exit strategist and a key criteria when valuing your business to sell or merger is the quality and notoriety of your brand - (please click on BRANDING below our logo for a true definition of branding). An established brand, and we’re not referring to known national brands necessarily, can become a multiplier for your business value. It’s brand building to get your name, reputation and innovation recognised in your industry - however niche. It’s a popularity contest, and popularity in business is achievable
through aspirational brand and marketing, being unique, being brave, setting the pace, leading rather than following, looking like a business that’s on a laser beam path to reach it’s market position and leave the rest in it’s wake where it’s not being ‘traditional’.
A business with a brand like this is going to cause a stir, notoriety in your market, fear to your competitors and huge interest from potential buyers who want a piece of your popularity.
The vast majority of businesses aren’t in the heady aspirational markets enjoyed by fashion, perfume, exotic automotive, or music and may be mistaken for ‘what’s interesting about what we do?’
Possibly not much or maybe a little? Irrespective of your chosen field, you chose it because you’re inspired by it and great branding is about creating a ‘shock & awe’, a buzz, a WOW about your business before your services or products.
Businesses in this situation have to be brave, swim to the shore from the ‘sea of sameness’ and light a flair to get noticed, allowing everyone else to bob around.
consistently on your website, your company profile, your directory listings, advertising etc. or your full catalogue/web content and navigation. If anyone needs clarity or advice how to find something, there’s clearly room for improvement and others would be struggling too.
We have to be abundantly simplistic in todays fast economy. We’ve worked with some intensely complicated businesses and successfully rationalised their corporate clarity - and forget fluff!
Thank you from everyone here for your stirling and patient work over the last few months. We didn't really know how to engage with our target prospects effectively but you've revitalised our entire brand beyond what we'd imagined to show character, friendliness and clarity, yet professionalism. All this was done within our strict budget and we're very excited about our future - great result!
