About Mobilesquared
The Mobilesquared team have been covering mobile since phones were brick-sized, and have tracked the technology and service evolution every step of the way.
We are immersed in mobile and tech – as a trusted judge for the Global Mobile Awards (GLOMOs), Carrier Community Global Awards, the Global Carrier SMS Awards, the MEFFYs, and the EMMAs. We are also a partner with UK regulator Phone-paid Services Authority (PSA) and an active member of the Mobile Ecosystem Forum (MEF), and Carrier Community.
Nick specialises in all aspects of the mobile and telecommunications industries, and has written strategic industry reports on topics including; OTT and messaging, unified communications, mpayments, mobile advertising, premium rate services, apps and content, and technology. Nick’s work is extensively covered in the mobile, business, and marketing press, and he has been interviewed on mobile topics by media including the BBC, Bloomberg, The Financial Times, and CNN. He speaks at conferences around the world, and is a judge for the Global Mobile Awards, the MEFFYS and the EMMAs. Prior to founding Mobilesquared, Nick was principal analyst at Ovum, after having spent ten years as a tech journalist working on leading global B2B titles.
Get in touch: [email protected]
Gavin brings twenty-five years’ experience in technology, media and telecoms journalism, research and analysis, to Mobilesquared. He has authored numerous articles and reports covering diverse mobile markets and strategies, spoken at leading global mobile conferences, and developed Mobilesquared’s proprietary data forecasting tool. Before joining Mobilesquared, Gavin held analyst roles including Research Director at Dataxis, and Principal Analyst and Editorial Director at Ovum. Prior to that, he was a senior business journalist covering the Asian market as the Business Editor of the Hong Kong Standard, and the Financial Editor of the Eastern Express.
Get in touch: [email protected]
Before coming onboard at Mobilesquared, Jo spent fifteen years working in media and marketing roles at global media and advertising agencies ZenithOptimedia, Starcom Mediavest, Burkitt DDB, and OgilvyOne Business. Here she specialised in B2B and B2C communications strategy for Tech, Automotive and Retail clients including Cisco WebEx, Oracle, Toyota Lexus, John Lewis, Calvin Klein and Seiko, with a focus on digital and content marketing programmes. Jo was media lead on the creative team who were responsible for the first ever John Lewis TV ad in 2003, at creative agency Burkitt DDB. She is also the proud holder of a prestigious Cannes Media Lion Gold, for her work on the Lexus SC430 European integrated media campaign in 2002.
Get in touch: [email protected]
“Global A2P SMS Messaging Forecasts by Country 2017-2022”, is the largest piece of research undertaken on the global A2P SMS market to date. It provides detailed data and analysis on the A2P opportunity in 200 key global markets (view the full list of markets above), with 5 year forecasts for all 200 markets. The full report contains over 3.7 million data points, and is essential reading for any business looking to future proof its A2P strategy.
This Databook uncovers the real A2P messaging market opportunity, for the entire A2P ecosystem from mobile operators, to aggregators, service providers, and vendors. Containing forecasts for 200 countries, split out by total, grey, and white messages, and covering revenues, traffic, potential and lost revenues, and including mobile operator spend forecasts on SMS revenue assurance platforms.
This Databook delivers comprehensive data and forecasts to 2018 for mobile subscriptions and smartphones in 200 markets worldwide, including a breakdown of the top 20 markets by operating system. It includes actual smartphone market numbers (not percentages) to enable businesses to plan and cost smartphone strategies accurately. The Databook includes an Excel data file plus a 16-page pdf report including; analysis of the data, summary of key trends, and the top key take outs your business needs to plan for next.
