Tailored specifically for each animal our foods work in harmony with your pet’s natural dietary and energy needs. Our dog food recipes all contain 60 per cent meat content, and 40 per cent antioxidant-rich vegetables, fruits and botanicals, with supplements for healthy joints and digestion. Our puppy food contains 70 per cent nutritious meat ingredients, making it is highly digestible for young dogs, and our cat food contains a huge 90 per cent meat content.
Devoted is a family-run business, founded in 2012 by Tom Kibble and now jointly run by Tom and his sister, Laura. They chose the company name as they kept coming back to the word ‘devoted’ as the most appropriate description for the bond between a pet and its owner. They felt that it summed up their devotion to their own pets and animals everywhere.
Before launching Devoted Pet Foods Tom owned an oil seed crushing plant that produced cold pressed rapeseed oil. The oil was sold to the equestrian market as a horse supplement, and the by-product of pressed rapeseed, which is called rapemeal and contains high Omega levels, was sold as animal feed.
At a meeting in 2012 with a horse and dog food manufacturer Tom was shocked to learn of the dog food’s high grain and low meat content. This led him to research the pet food market in more depth and he discovered that most dog foods contain high levels of bulking products, such as wheat.
Whilst Tom was doing his research and developing his own healthy dog food recipes his younger sister, Laura, was working as a digital manager in IT. She had been advising Tom along the way and decided to officially join the Devoted team in 2014. From that point Laura took responsibility for Devoted’s marketing and digital strategy, prior to the launch of their first products in May 2014.
During their research and from their own personal experience they had learned that a grain-free diet has an incredibly beneficial effect on a dog’s health and well-being. Dogs and cats are carnivores so they can more readily obtain their energy needs from a grain-free diet, especially from a product like Devoted which has a high fresh and dry meat content.
The company launched their dog food range at Interzoo 2014, the world’s biggest pet supplies exhibition, where it immediately proved to be a big hit, receiving orders on the very first day.
We are passionate about helping cats and dogs everywhere live happy healthy lives through better diets. Our grain free pet food has been scientifically designed to maximise the health of your pet by delivering the right levels of essential meats, proteins, oils and nutrients All of our pet food flavours are biologically appropriate and wholesome for all sizes and breeds of dogs, cats, and even developing puppies. We use only the highest quality natural ingredients and our meat content is a whopping 60% of our dry pet food! Why not compare that to your current dry food?
Devoted pet foods do NOT have the junk food ingredients that other pet foods contain, such as bad sugars, grains and fats. All our pet food is completely natural and our recipes are made using only the finest ingredients. As such Devoted pet foods are hypoallergenic, and suitable for pets with bad teeth, skin conditions, poor coats and digestion issues.
