Free Thought Research is a creative, values-led evaluation and research agency that places the respondent at the heart of every project.
We are highly experienced at delivering both evaluative and scoping research, assessing the impact of an initiative on its audiences and exploring the potential for a new concept. We drive tangible value for our clients, developing methodologies that support both hard and soft impact measures and creative and commercial scoping projects.
Free Thought Research offered a tailored and flexible approach to the evaluation, which really took on board the aims of our Bookstart programme. The final reports and debrief were engaging and illustrative of the rich and meaningful findings from the evaluation, and Liberty’s professional and approachable manner – both towards us at Booktrust and towards the research participants, mean we would be delighted to work with her again.
Pop Up commissioned Liberty Venn to undertake research into (i) our impact on existing partner schools, (ii) interest in our work beyond London, and (iii) strategies for reaching new schools. The feedback and testimony she gathered as a result have continued to prove invaluable to us ever since – in fact, Liberty’s documentation of school perspectives and comments proved more valuable than any independent evaluation we commissioned before or since and we wouldn’t hesitate to commission her again to help guide our growing business into the longer-term future.
Free Thought Research conducted consumer proposition testing amongst our client’s core audiences to help us test and refine the look and feel for a new consumer brand prior to launch. Our work with Liberty not only provided direction for the brand identify but also helped to reframe the proposition and marketing materials in light of extensive consumer insights.
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Free Thought Research delivers research that supports your end goal. Sounds obvious, though not everyone does it.
