to save money, improve efficiencies and add value to their businesses.
Meet the founder of Sales Architecture.
A highly energetic consultant with an excellent reputation in delivering fast results to support business success. Comfortable working within a team or independently, with a positive can do attitude that ensures focus and delivery on key objectives.
Heather has worked in the Sales / Customer Service industry for over 20 years and now uses this wealth of experience to provide a variety of support services to businesses.
A critical part of adding value to your team of employees, it is a big investment and selecting the right candidates in the correct way is vital to business growth.
Produce detailed, objective role profiles for business sign off
A key part of a new starter’s journey. This is the first impression of the business the candidate will experience and the opportunity to see for themselves how real the promises made at interview stage were.
By building a structured programme using a robust competency framework, you will be sharing a clear direction to the individual of the expected levels of performance. This provides the team with a clear understanding of the desired skills and behaviours that will be recognised, valued and possibly rewarded. The programme will naturally become an objective, solid platform for good communication encouraging an honest and open approach to self-development for all.
Support engagement of business to define requirements of programme
Knowing what your competitors are offering, what their latest news/product is and how that information can be capitalised on is all valuable to keeping on top of your market share and growing it.
Business collateral
Potentially the first impression your business makes on a prospective customer, so it is imperative that this looks and feels professional and, more importantly, sells your business.
Unique Selling Point (USP) highlighted with call to action
Business Support
Having fresh eyes on the current operating model, reviewing business practises and making recommendations
Strategy planning - Creation and delivery to maximise on business opportunities
Process review - Creation of documentation to support business activities
Quite often this activity falls to members of the team with no one person having the time to take full ownership and provide focus on the cost v benefit element. Invariably this means planning is not always possible, last minute invites potentially weaken the success of the event and the value is not always achieved/known.
Production of eye catching promotional material - hand outs & corporate stand
The remit for Argos for Business was to create a structured development programme and establish a suitable training partner to work with in order to up skill their current Sales, Customer Service and Management teams.
Delivered bespoke sales methodology tools, immersing new practices into the business by a number of activities
Engaged departments in the wider business to provide internal training sessions to support knowledge gaps
Established internal business support for training material
Established provision of training expertise of Arval products, services and commercial terms
Managed a complex tender for a bespoke structured selling methodology and create an exciting training programme that would re-establish the ‘Arval Way’
As part of a reorganisation within this client, the role for Sales Architecture was to provide support in implementing the new business strategy of moving to three P&L/client focussed business streams
Initially this client required a "get on board now" approach in order to support their urgent recruitment needs. The contract extended to further business support within their customer service and sales functions.
Recruitment of new sales and marketing team to support growth of partnership business
Habitat engaged with Sales Architecture to undertake a review of a specific business area, with a remit to make recommendations on strategy for the future.
Health check of current business activity engaging with key personnel within the organisation
Provide recommendations on strategy to support growth
Managing Director at Argos For Business
From the outset, Heather worked hard to build good, strong professional relationships with my team, which enabled her to fulfil the contract with minimal support. In addition to providing The Academy for our sales team, Heather's efficiency enabled her to widen the scope of the project and incorporate content for our wider operational teams, creating a robust training platform for our business to work with.
Heather acted as a one-person recruitment function for our Sales and Marketing divisions over a five month period. She liaised with agencies, interviewed and screened candidates, executed and interpreted psychometric and numeric tests, organised and delivered assessment centres and provided decision support for selection of hires. Throughout, she was extremely professional, efficient and effective. She has a naturally high energy level which means she packs a lot of delivery into every day. She demonstrates sound business judgement and engages well with people at all levels in the business. Often claimed, but in Heather’s case, actually true. I have no reservation in recommending her.
Head of Key Clients at Argos For Business
Argos for Business engaged with Sales Architecture to assist them with implementing a new end to end New Business and existing Sales Development team. They were brought in at the outset and assisted with designing the organisational structure, developing role profiles for all of the key sales roles, identifying sales recruitment agencies with the right understanding for our requirements, assessing and interviewing candidates for permanent employment. They also carried out an external pay and commission structure review, putting forward recommendations which were used to structure our remuneration package.
Working with all Argos for Business stakeholders and other members of the Argos Retail team Sales Architecture designed and co-ordinated the implementation of detailed induction plan, assisting with content and identifying ongoing business owners for the delivery to all new starters during the recruitment phase. Again working with the Argos for Business Leadership team Heather then designed a 12 month training programme predominately for the Sales team but also incorporating some core transferable skills that were beneficial to other functions within the business. Heather also assisted in the delivery of the training with another 3rd party agency.
