MAMACHARI LTD

ABOUT MAMACHARI LTD

Mamachari London

Mamachari Ltd was founded in 2012 with a simple mission: to bring mamachari bicycles to the UK at affordable prices.

After looking online to see what people are saying about mamachari I found a lot of people who had lived in or visited Japan lamenting the fact that it was not easy to bring back their bike from Japan or couldn’t buy one in their home country. So we decided to do something about this and bring used mamachari bikes to the UK and so Mamachari London was born.

What is mamachari?

Mamachari are bicycles from Japan. They are made for riding around the city and are designed to be practical for things like riding to work, doing the shopping, taking the kids to nursery etc. Everyone’s got a mamachari in Japan. Literally everyone. To say that they are ubiquitous is an understatement. Mamachari are everywhere and are ridden by everyone – old/young, female/male, students, salary men (businessman), mothers, grandmothers and fathers.

Mamachari are much the same in Japan as Dutch bikes are in Holland. To the Japanese, a mamachari is just a sort extension of their shoes. There to be used (and abused) when you need them, forgotten and often neglected when you don’t. So mamachari have a hard life and need to be tough enough to stand up to it.

A typical mamachari rider wants a bike that is

Bridgestone Angelino – kodomo no se (子供のせ) – are mamachari bicycles purpose built for carrying children. Some have just a front seat but many have or can fit a second rear seat. The front seats have a unique design that overcomes many of the disadvantages of most universal front child seats.