Our family-friendly team of professionals are proud of their deep understanding of children and passionate about the importance of play in healthy childhoods. We go above and beyond to champion great children's products using our wide range of skills to make a difference. Whether that is to shout about products in the media, design user testing to help you turn good ideas into great products or share our knowledge and passion with our audience.
To help create a world where children are able to fulfil their potential and develop the skills they need to thrive throughout their lives. whilst enjoying a safe, happy and playful childhood.
Our Mission
No need for formalities! We are a fun and approachable crowd who are passionate about what we do and always happy to help! After all, George Bernard Shaw put it perfectly, ‘We don’t stop playing because we grow old; we grow old because we stop playing.’
Just like play, we believe in inclusiveness and encourage participation from everyone within the company to ensure everyone’s voice is heard. Our network of fantastic associates will testify as to how our ‘better together’ approach provides a win-win approach for all involved.
We love a challenge and actively seek out ways to help make the world more playful. Our quick-thinking and agile way of working help ourclients meet their goals cost-effectively and with minimal stress. Take a look at our case studies to see some of our client projects.
Anna is a BSc Psychology graduate with over two years experience in the toy industry. She puts this expertise to good use, providing consumer insight through user testing and desk research for toys, apps and other children’s products.Anna’s knowledge of child development and learning through play is invaluable when planning and writing parenting articles.
Kerstie ensures that all products submitted for evaluation are dealt with effectively, liaising with clients during the testing process. She manages our database of testers, both play centres and parents, collating their review data to add product reviews to the website. Kerstie’s calm, empathetic approach enables her to really understand what people need and ensure they are give the best service.
We are also proud to work alongside a range of experts in their field to support our clients in reaching their goals.
We were delighted to be included on The Good Toy Guide’s stand at Toy Fair. Not only was it a fantastic endorsement for our products to be showcased at the fair, but we also benefited from a huge amount of support before, during and after the show. Because Dr Gummer and her team have a thorough understanding of the educational benefits of our products, they were excellently placed to promote them to the relevant influencers and buyers at the show.”
“We enjoy using the Good Toy Guide logo because it is a valued, established stamp of credibility and helps us stand out in a crowded market.”
