We started Brand Ignite, because we wanted to give clients that extra competitive edge.
Founder of Brand Ignite, Paul Arscott, has over 25 years’ experience in brand strategy and communication. His expertise lies in helping clients better understand their markets and consumers, then developing brand, innovation and communications strategies to engage and win.
Paul spent the formative years of his career as a media planner and buyer, helping clients cut through at the sharp end of audience delivery and ROI. Paul then moved in to account planning in a leading global agency network, developing integrated planning skills across advertising, direct marketing and digital. After 10 years in London, Paul headed back to his home city of Leicester to join the board of a top 50 UK agency as Planning Director. Today he leads the Brand Ignite team.
At any one stage of this process a brand may need to be ignited; rethinking its strategy, position, presence or offer and making its audience look at it in a new way.
Hello. Welcome to Brand Ignite
We help brands stay ahead and get closer to their customers. Building emotional intelligence into their businesses and decision making.
We are the Customer Closeness agency dedicated to improving the fortunes of brands and businesses by putting the customer first, always. Our philosophy is fairly simple; involving your customers (or prospects) in your decision making from the outset, increases effectiveness and return.
No-one knows your brand better than you, but sometimes a fresh pair of eyes from the customer perspective can help you see things in a whole new way.
With an open mind we work with our clients to get to know their brands and customers; asking simple questions and avoiding all assumptions. Getting the customer around boardroom table is one of the most important actions a brand can take, and we can help you.
With car parking spaces for clients, a roof top garden for some fresh air in-between the thinking, a creative space to work in, flexible meeting rooms and a qualitative viewing facility all in our offices, we are geared up to do our very best for you, and would love to welcome you here.
