A new property development in the heart of Edinburgh promises to provide a sanctuary amongst the hustle and bustle of a busy metropolis. Unlike most city centre developments, Urban Eden provides traditional colony style homes with each property benefiting from its own outdoor space. Urban Eden is an oasis for families, professionals and the retired to live together in a close yet open community.
Atkinson Roberts Creative developed and art directed the brand from the name and logo through to its visual identity.
Cumbria and Lancashire Community Rehabilitation Company (CLCRC)
CLCRC, formerly known as Lancashire Probation Trust and Cumbria Probation Trust, provides a service that rehabilitates criminal offenders when they are released back into society on probation.
Places for People is one of the largest housing providers in the UK. The breadth of the business means that they communicate both with house buyers and tenants but also with other businesses. Issues arose when they started to market similar products to both customer groups but failed to communicate as effectively to a business audience when using a customer focussed tone.
Atkinson Roberts Creative were tasked with providing a brand look and feel that was aimed specifically to a business audience. The solution was to create an infographic lead route that provided not only a visual engagement but also provided quick facts, figures and data which is imperative to selling a product to this audience. This solution was versatile enough to be used across the entire business covering many varied business products.
Each part of the business now engages with a business audience in a consistent and appropriate manner, helping them to explore new opportunities.
After investing in a brand repositioning, Sealskinz brought Atkinson Roberts Creative onboard to help roll-out and develop the brand across various marketing formats.
Atkinson Roberts developed a new design for all their packaging across 80+ multi-language SKUs, as well as product catalogues, point of sale, press advertising, exhibition graphics and leaflets. But more importantly working alongside their marketing team to help progress their brand as they move forwards into new global territories and develop new products and technologies.
Places for People developed a product for housing authorities that gave them the ability to monitor the performance of their properties, assets and communities. By monitoring their assets they are able to identify areas for improvement and investment or determine whether assets should be disposed.
A small start-up dog grooming business needed a brand creating from scratch. A name, visual identity, values and marketing materials gave life to this new business. The new brand presents them as a company that provides a distinctive, quality and premium service. And above all, it avoids any of those clichés and puns.
A business card was produced on flock card for added tactile quality and to encourage keep-ability.
The website provides information in a way full of character. Just like our pets.
Atkinson Roberts Creative Ltd
