and through his various senior sales and marketing roles has been organising events for customers and staff for more than 25 years. From small to large, from cheap to expensive, from product launches through to customer thought leadership events, sales conventions and conferences. One thing clearly stands out and which is true for every type of event; the more effort you (the company) put in, the more reward (ROI) you get out.
There are some great events on the calendar and some terrific suppliers of those events. If the company isn’t properly engaged early enough however, or puts the right effort or emphasis and commitment into the event, then the money spent can often be wasted and could have been better used elsewhere.
has come about as a result of a gap in the market. Where companies have chosen events and picked a supplier, the job is only half complete; the hard part is the pre-event organisation, choosing the customers, the mix of attendees and making sure they attend. As important is also gaining an understanding of the value created or anticipated from a particular event.
In reality without real attention at this part of the process, we get the wrong customers as we invite them too late in the day, don’t really understand their needs or have too high a proportion of “mates” in the business who probably can’t give us a lot more than they do currently. A high proportion of them will drop out beforehand and they will get replaced with back office worthy causes and therefore we end up with little or no value to the organisation.
By engaging the Consulting Service we will help you to understand what value you are currently achieving from your events budget and what ROI might be possible from working with
Other areas we can comment upon are around the compliance of your current approach and how we could create a more organised and documented process that will help towards any record keeping needed under the new Bribery Act. In addition we can also comment on how good the sales process is and how effective Key Account Planning (KAP) may help optimise sales from the corporate events budget. We can also review the carbon footprint of your organisation if required to see if there are improvements to be made from your events schedule.
Nick Groom is the Managing Director of gdz and through his various senior sales and marketing roles has been organising events for customers and staff for more than 25 years. From small to large, from cheap to expensive, from product launches through to customer thought leadership events, sales conventions and conferences. One thing clearly stands out and which is true for every type of event; the more effort you (thecompany) put in, the more reward (ROI) you get out.
To see how gdz can specifically help you, contact:
gdz event analysts, Sunnyside House, 38 Main Street, Aldwincle, Kettering, Northants, NN14 3EL
