Hi, I’m Anne Daybell, Director of Essential Guide Magazine Ltd.
The Essential Guide magazines
I’ve always supported local businesses and decided that there was nothing that helped to raise their profile in our local community. This was when the Essential Guide was born, and I launched the first edition in Culcheth in September 2004. It quickly became well-respected for its high quality and interesting content, providing a local, regular advertising medium for small and medium sized businesses in the village.
The demand for advertising grew and soon local businesses were asking for magazines in other areas, so the following year we launched a second edition in Stockton Heath. Over the past thirteen years the business has grown, with a series of 11 different editions across Warrington and surrounding areas.
Advertising in the Essential Guide magazines really does work. Results of a survey conducted by the Essential Guide in 2012 showed that local people really do prefer to shop local, and many of our advertisers tell us that the Essential Guide magazines are the best way for them to get new customers. The fact that over 75% of our customers repeat their adverts on a regular basis is testament to its success.
Being a local independent business ourselves, we understand the need for support from the local community. We’re proud of how the company has grown and developed, and the personal service we offer our customers. That’s what makes us special.
anniversary in business, growing from one edition to eleven in the space of thirteen years. The nature of business has also changed during this time with the increase in digital marketing; the Essential Guide also offers
Sadly, although 91% of new start-up businesses survive the first year, only 40% live to see their fifth year. Although the recent recession had an unsteadying effect on small and medium enterprises, the
Essential Guide Magazine
helping many local businesses
Advertise with the Essential Guide Magazine and benefit from:
Automatic listing & link on our website Business Directory when you advertise
FREE help with advert design - we can design your advert free of charge (for use in our publications.)
A great supportive team to help you make the best of your advertising budget
It’s all about helping the local community – your local businesses need your support. We’re celebrating all that is good about our local businesses. We want to hear about great products, prices and business owners who go the extra mile for their customers.
As we all know, there are some great local businesses out there – and we want to shout about it!
We’re asking you to vote for your favourite local business in your local area.
This is your opportunity to have your say and let us know who provides great products, services and prices.
The winning local business will be presented with a certificate and receive a half page advert and editorial in the Essential Guide of their choice.
Don’t miss your chance to vote for the business that you think gives the best customer service in Warrington.
All local businesses and independent shops are eligible – no national companies or national chains.
Vote here for your favourite local business in your local area:
Name of the business you are nominating for The Essential Guide Shop Local! Awards 2018 (Required)
Please state the reason why you think this business should win The Essential Guide Shop Local! Awards 2018 (Required)
Spread the word, and let’s recognise those great local businesses.
1. The winning business will win:
– A free half page advert and editorial for the business in the Essential Guide magazine of their choice
“My business is now getting a steady stream of calls, and did so from the first day I advertised.”
“I would recommend it to any local business.”
“The Essential Guide allows me to get my business in front of potential customers who would not otherwise see my business.”
The Essential Guide Magazine has 11 editions across the following areas: