Address for all correspondence and queries: Rewards4Racing Ltd, Suite 5-6 Faraday Court, Centrum 100, Burton on Trent, Staffordshire, DE14 2WX.
Registered under the Data Protection Act. Rewards4Racing Ltd - Registration No. Z2409968.
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Back in the early nineties, Josh Apiafi was an amateur jockey to champion trainer Martin Pipe. Since then, he has turned his attention to the business side of the racing industry with considerable commercial achievement. He was part of the management team at Betfair from the embryonic stage of the business, through to 2007 as Director of Racing and Head of Marketing. He then went on to be the CEO of the Professional Jockeys’ Association before launching Rewards4Racing with his fellow founders in 2011.
Tom is a former corporate lawyer who turned to the dark side of commercial business in the mid-2000's. Together with Ian Lancaster, Tom established the market leading sports loyalty business,Rewards4,in 2008 and launched their first programme, Rewards4Golf, later that year.
Rewards4’s innovative sports loyalty platform has provided clients with a proven and cost effective turnkey loyalty solution. This has the flexibility to adapt the means of rewarding customers, members and fans according to their needs.
Since its launch in 2011, the success of the Rewards4Racing programme in terms of rewarding members; passion for racing and delivering loyalty back to a principal redemption partner, provides ample evidence that the loyalty model works.
It is testament to the programme's relevance and ease of use, that so many racegoers have chosen to engage with it and continue to do so. As an avid sports fan (and occasional participant!), Tom has certainly found his niche and is looking forward to the continued success of the Rewards4Racing programme.
Ian is passionate about the power that sport can have in its engagement with fans. Through Rewards4Racing and other sports based loyalty programmes, he is determined to ensure that sports fans have a more rewarding experience, either by making it more affordable to watch sport, take part or by getting the opportunity to meet their heroes, whether they are human or equine.
Paul Fisher is responsible for the performance of the largest racecourse group in the UK, while contributing to the executive management and business strategy of The Jockey Club group.
The Company – Rewards4
R4G Ltd (trading as ‘Rewards4’) is a provider and operator of loyalty and reward solutions that strengthen customer and consumer loyalty and improve member engagement within and through sporting passion centres. Rewards4 currently operates the following sports based loyalty programmes:
Rewards4Racing is the award winning rewards programme for racegoers in the UK. Our founding partner in 2011 was Jockey Club Racecourses, Britain’s largest commercial racecourse group. With the addition of York Racecourse in 2015 and, more recently, Arena Racing Company’s racecourses, the programme now has an expanding network that includes over 1.2 million members who collect points at over 4,500 retailers, 31 racecourses and 4 bookmaker partners.
The role requires an experienced marketer ready to create new customer journeys and enhance existing journeys while enhancing the overall customer experience within the Rewards4 brands. This is a fantastic opportunity to dive in and apply your expertise to add value to this fast-growing business. The role will report directly into the Head of Marketing and will be required to work collaboratively with the rest of the marketing team and key stakeholders across the business.
- Planning and delivering CRM strategies across the company encouraging customer retention, activation and customer loyalty while increasing the value of active members.
- Developing testing strategies for all aspects of the CRM to ensure the most effective approach for the company and its services.
- Working closely with all departments to ensure the CRM works effectively for all aspects of the company.
- To drive engagement among the existing Rewards4 member databases by improving customer communication (marketing collateral, existing campaigns, cross / up sell) across email, social and other digital marketing channels.
- Maintains a high level of focus, productivity and direction through self-motivation.
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As a Rewards4Racing member you'll collect points on all sports bets with our betting partners. If you don't have an account with any of our partners, sign up and deposit today to collect an extra £20 worth of points.
