Commercially driven: We’re in the business of making money from brands.
First we clarify the problem the client wants us to solve. We then go away and think. Deeply. This usually entails obtaining insights. When combined with our experience these insights enable us to develop a range of solutions. We pull these apart. We challenge them. We test them. Once we’re happy we help our clients implement the advice we have given. Our work isn’t done until this happens.
Some clients are under pressure to solve a brand problem, quickly. They need answers. Now. If that’s the case, that’s what we’ll provide. Other clients want us to solve a problem and share how we’ve done it. In that case we mentor our clients through a project. It takes longer but the value delivered is greater. They don’t need to come knocking twice.
We’re being sucked into price-based competition. How can a brand help improve margins?
The brand advice we provide is frequently informed by advanced research methods.
This could include using statistical models that will help focus brand budgets on activities that matter like sales, relative satisfaction or recommendations. This gives our advice objectivity, credibility and clout. Sometimes hard data won’t do. A softer touch is required. If that’s the case we use mobile phone video diaries, focus groups, projective techniques or informal observation and ethnography to get under the skin of things. This provides rich contextual insights.
Will an increase in brand loyalty or brand awareness help me charge price premiums?
Which brand should our new product sit under?
Linda Hon, Head, Product Development Retail SME, Maybank Singapore
Before we started to work with Wavelength we were a small charity with big ideas. We’re now a major national charity helping thousands, influencing government policy and enjoying the respect of the media. Wavelength’s work has undoubtedly played a pivotal role in facilitating our growth.
Wavelength really helped us to understand the value of building our brand internally and externally. They challenged us and forced us to do some soul-searching about what we wanted our business to be; and then helped us to put those things into action, which has enabled us to become a market leader.
Company Registration Number:
07052761
We’re always looking out for creative, ambitious and engaging people at Wavelength Marketing. If you’d like to get involved, we’d like to hear from you. Mail your CV and / or portfolio to:
