SAPD LIMITED

ABOUT SAPD LIMITED

SAPD the corporate gift/

Having a good brand is crucial in modern business. It’s importance isn’t about getting your target customers to choose you over your competitors; branding is about getting your prospects to see your company as the only one that provides a solution to their problem or need. Branding is an immensely powerful business tool and if done well, will differentiate you from your competition and identify you as the clear and identifiable market leader.

Your brand isn’t just a logo, a clever strap-line or wonderful new website design. Your brand is EVERYTHING. How you interact with your customers is your brand. How your employees dress at business functions is your brand. The state of the building your business is housed in is your brand. Branding is all encompassing and your company shouldn’t just have a brand, your company is a brand and it should live and breathe it. As well as being clever, clear and compelling, your brand should be consistent and applied to everything you and your company does.

Branding isn’t about being better than your competitors. Successful branding is about being different from them. Dare to be different! It’s amazing how in nearly every business sector, you will find scores of companies all citing the exact same reasons as to why they are different. In reality, all this is doing is reinforcing the customer’s image of them as all being the same, and making the choice of who to use even more difficult. Dare to be different and get yourself noticed!

Differentiating their product at a stroke, they turned this negative into a positive. Customers bought the lager in their droves, as they now saw Stella Artois as a premium, quality product that was worth paying that little bit extra for. Three simple words saw Stella Artois become the UK’s most popular lager, a distinction it still holds to this day.