Brilliant products for great prices and fast delivery too!
I am a regular customer of Approved Food Ltd. and find them most helpful as well as being superb value for money. I shop carefully and by doing so have saved hundreds of pounds sterling by buying carefully through Approved Food Ltd. I think it a most sensible idea to be able to buy such products and thus cut down on the dreadful wastage. A most professional organisation and I have to say that deliveries are always on time and in fact in two years and 74 orders completed only one has been delivered out of specified time, and there was a very justifiable reason. A most impressive statistic well done DAN!!!!!
Very happy with all the products. They are exactly what they display. I would have given them a 5 star but was confused about a fee they charged me which didn't make sense. The postage should have been free because I was over the amount for free postage. The charge wasn't explained what it was for, so a little confusing.
When making decisions as to whether to eat “out of date” food you can ignore both sell by and display until dates. The dates you want to pay attention to are best before and use by.
to help prevent food waste. Best before dates can give a misleading impression that food is no longer suitable for consumption, meaning lots of consumers will throw out their food after the best before date has passed when they don?t need to. The UK throws away
If you want to reduce your food waste footprint, don?t throw out food just because it has passed its best before! To find out how food changes in taste and texture over time, visit our product specific pages detailing how long after the best before date you can eat different foods.
"Do not eat anything after its use-by date; however, you can safely eat food after its best before date. I think we definitely waste too much food in this country. So Dan has got a good business and a safe business."
"Shops are allowed to sell food after its best before date has passed. Best before dates are concerned with quality rather than safety, so it doesn't mean that the food is dangerous if the date has passed."
This makes sense, to an extent. Best before dates should be used as a rough guide to help you get a sense of how old the food is. But since best before dates are not exact, consumers can use their own judgement and knowledge to make decisions as to what they want to eat.
It all comes down to flavour and texture, and ultimately this is about personal preference. If you aren?t sure whether you should eat a product past its best before, just try it. It is safe to eat so you won?t cause yourself any harm and you can decide for yourself whether the taste is good enough for you.
Remember that foods taste different in recipes too. Other ingredients can boost flavour where it may have reduced a little, meaning you can still make use of the food in the cupboard and help reduce your contribution to the problem of food waste.
Based on the feedback we receive, we find our customers rarely have problems with the quality of the food when buying products past their best before. Here are a few recent reviews on food quality:
Sell by and display until
The sell by and display until date is only relevant to shops and supermarkets; it?s not designed to pass information to the consumer. Its main aim is to help stock control processes. The dates are not required by law and do not relate to food safety.
Sell by and display by dates were originally included on foods in the form of codes that weren?t explicit with the pure aim of aiding stock rotation. A lot of supermarkets have phased out or minimised the use of sell-by dates as it can confuse consumers, leading them to throw out perfectly good food and contributing to the huge problem of unnecessary food waste in the UK.
Supermarkets and retailers can legally sell produce that has passed its best before date, but cannot sell food that has passed its use by date since use by is related to safety rather than quality.
Food dates are worked out in a number of different ways. Each manufacturer will have their own tests that they undertake to establish how to date the food. Food producers will undertake testing in conditions that replicate possible food storage conditions and measure the impact on specific products, monitoring things like bacterial growth, as well as undertaking taste and quality tests to help establish a suitable best before date.
All food sold by Approved Food will have undergone this rigorous testing and comply with necessary requirements, meaning it is entirely safe to consume.
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