Innesco is a specialist agency with a strong heritage embedded in real estate and the built environment – we have a deep understanding of the technical aspects of the sector, and crucially we understand how to communicate these and add value. As a result we are trusted by both boutique investment firms and global institutions as well as public sector bodies and professional advisors, supporting corporate initiatives or projects – small and large. We work throughout the UK and around the world on some of the most exciting and progressive projects.
Marketing communications channels are increasingly being blurred, but we are skilled in reaching both business and consumer audiences. From the outset we embraced the real–time nature of today’s market and news agenda, and know how to make the most from them.
Innesco is the first truly integrated marcomms agency operating within the property sector. We have invested heavily in our team’s expertise, research, intelligence and observation capabilities, and use empirical evidence at the heart of our strategies to help identify the optimum ‘route to audience’.
We use this evidence to drive strategy and inform our tactical creative, digital and media teams. We create winning campaigns that give our clients competitive advantage, help gain cut-through and solve their communications challenges. Our service adds tangible value to our client’s businesses, and is a true professional service.
‘Your brand’ is what people say about you when you’re not in the room (Jeff Bezos, Founder of Amazon). At Innesco we understand the importance of a strong, consistent and clear brand, and how it can add value within real estate. A strong brand helps our clients to present a clear message, raise credibility and build a loyal relationship with their target audience – generating additional value for companies, funds, assets or developments.
Strategy underpins all work at Innesco. We prefer to keep communications clear, simple and straightforward, but we understand that some complex projects and scenarios with competing workstreams and deadlines demand a more detailed, well-researched, multi-stranded programme of activity. Our Bigger Picture Approach ensures any Innesco strategy sits strongly in the context of its wider market and competitors – helping clients to reach their business objectives.
We offer brand development, the creative design and delivery of all marketing collateral (including digital), as well as advertising and media-buying – all with the added reassurance that all these creative-led activities must pass our own stringent tests to be relevant, meaningful, and contribute directly to our client’s objectives and business plan.
Put simply, digital is the future of Marcomms today. As a progressive communications channel, we believe it is a marketing communications service in its own right. We are using digital advances to break down barriers of geography, to work outside the limitations of the printed word, to reach outside the confines of small markets, to speak to audiences in real time, and explode the myths of old-school property marketing. We push the gimmicks to one side, and apply the kind of thinking that will take clients into the next decade, not just the next season. Social media, online and search engine technology, digital film and other technological advances in digital media – the Innesco team will always consider its options on how best to respond to a client’s brief.
Politics and the detail of critical property and retail-sector decisions go hand in hand. Property works within the detailed confines of legislation, and dependent on political support in order to succeed. Innesco has therefore focused on providing robust and comprehensive support to clients, briefing them thoroughly in the background to their everyday work, or delivering PA-specific support when it really matters. We understand the European, UK Central Government and UK Local Government structures and systems, and provide communications programmes that support business plans accordingly.
Within Innesco’s PR expertise, we offer local, national and international media relations services through our valued ‘press office’ service. No other agency can offer you our level of specialised knowledge of the property and retail sectors, on both a UK and international arena. We leverage our client’s messages through press releases, conferences, speaking opportunities, exhibitions, industry awards, and internal employee briefings.
The team delivers event services including awards ceremonies, retailer and press launches through to public exhibitions, experiential activity and international press tours. We are able to work as part of your in-house team and provide expert guidance or project manage the whole production for you. Our reliable and professional event production team is an invaluable addition to any successful event whatever its size. Inspiration, creativity, expertise and a smooth delivery of your event is what we promise.
