arketing, NPD, branding, digital business, cybersecurity..... it might seem like a lot of ground to cover, but they're all bound within the same strategic approach and the proof is in the clients who trust Resonant to continually deliver better solutions.
Andy works with companies that are hungry to improve and be successful, particularly in his strategy and marketing activities. They're always businesses led by demanding, but ethical, people who want to prove themselves and their teams in the right way.
Firstly, making sure that the business and its leaders understand what they REALLY are, what they're REALLY trying to achieve, and the implications of this.
Secondly, ensuring that the business making measurably better decisions than previously and that these are contributing to achieving goals.
Working with CEOs or Boards of low-growth or declining businesses to identify, shape and implement plans to achieve profit growth.
Coaching inexperienced management teams through the process of developing and implementing business plans within a strategic context.
ndy's career grew through national account management, marketing, product development and branding.
Improving Business Performance & Managing Risk
Resonant is a management consultancy with an outstanding reputation among its clients, most of whom have been working continuously with Resonant for several years. It’s the consulting vehicle of Andy Atkins, a business strategist and Fellow of the Institute of Leadership & Management with a senior commercial management background and over 16 years experience dealing with the opportunities, risks and technicalities of the online world. Whatever the project type or level of involvement, the focus is on creating sustainable commercial success for clients – and Resonant has a very strong track record of achieving this. If you want to deal directly with someone who knows strategy, marketing and cyber inside-out, whilst being able to guide business leaders to successful outcomes, we should talk.
Business Strategy
It's the business-critical issue of the moment and, with nearly 20 years information security experience alongside GCHQ-recognised qualifications, you're in the right place for GDPR audits and implementation or practical advice on preventative measures.
Many of Resonant's projects are marketing-focused - a result of the experience and expertise that Andy brings from FMCG brands, design-led products and digital marketing. Recent work includes brand development, product launches and internationalisation.
he long-term mentoring of leaders that want to change themselves and/or their business is a major component of Andy's work, often as a non-exec. Despite several qualifications, his no-nonsense style is enjoyed by clients.
