We can help you engage with your audience at crucial stages in their decision-making process.
We provide detailed information about your website's visitors and where they are coming from.
Our internet marketing builds on what we've done before, making your money go further.
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By updating your site on a regular basis you provide a good reason for your visitors to return, and you can interact with them too if you allow comments on your articles. Interesting articles can also attract links from other sites. All of this increases your traffic and raises your profile on the internet.
We provide
, and can help you raise the profile of your blog, news or articles section once it's up and running.
We'll look for links on your behalf. Sources include niche directories, industry bodies and networking groups (including forums), suppliers, customers, similar businesses with different cachement areas, and related or complementary businesses.
We've have spoken to many businesses that have run Pay per Click campaigns and lost a lot of money, and this is not surprising because Google actually make it very easy to spend a lot.
We specialise in micro-managed and comprehensively analysed campaigns that aim to stretch your budget as far as possible and maximise return on investment. We recommend an initial period of Pay per Click advertising for any business simply because it is the best keyword research available.
Whilst sites like Facebook and Twitter have become household names, the truth is that not every business is suited to this method of marketing. For those that are, this can be a very effective way of finding and interacting with customers. There are also many forums where membership and participation can drive traffic to your site and help your rankings.
We will help you decide which site(s) would be most useful for your business and walk you through setting up and maintaining a social presence on the internet that will repay the time invested.
Whilst not every business has the budget for certain types of viral marketing, viral marketing doesn't have to be expensive. Simple offers and giveaways can be a powerful source of traffic without actually costing you much - if anything.
We're experienced
Hang on to your customers by keeping in touch with them! Repeat custom is often the top revenue stream for a business. We'll help you create a community around your business and maximise your sales.
If you're reading this you're most likely interested in (and need) Search Engine Optimisation - or SEO for short. Simply put, SEO is the process of making web pages rank more highly in search engines!
Your website must clearly and comprehensively describe your services or products.
Sounds obvious? You'd be amazed how many businesses get it wrong.
Some have over-designed, complicated sites full of industry jargon. Some have text that could be used to describe a hundred other businesses. Many write only about who they are and assume people (and search engines) will know everything that they do.
of your products / services, covers them well, and is easy to use. Together with clients, we write content for their sites that will not only inform, but also sell the service. A useful side effect is that these pages will also do well in search engines!
Then we decide which to target, depending on your website and your budget. You'll get a lot more traffic if you're 1st for something that gets 10 searches a day than you will if you're 10th for something that gets 100 a day. You'll usually get more business too, because a lot of more popular search terms are used by people who haven't got a good idea about what they actually want. Traffic to your site from more specific searches yields more enquiries - and therefore more business.
The next step is making sure that search engines' attention is drawn to your main keywords.
Search engines use links to discover web pages, and to help them rank those pages.
The top-ranked sites for any search term are those that a search engine trusts will be the most useful to its users. Just like a business needs recommendations and referrals to bring in enquiries, a website needs links and other citations that search engines trust before it will rank.
The key here is quality - not quantity. The wrong links won't get you any trust - in fact they can get you blacklisted. The very best links not only help your site rank by giving it trust, but bring it direct traffic too.
We'll help you make some impact with a clean, crisp website that features design and imagery appropriate to your market, and informative and engaging content that will get read.
Our sites have a clear and consistent 'visual language'. This means that your visitors can get to grips with your business instead of trying to get to grips with your website.
People want information - fast. A good website is one that's quick loading, easy to navigate and easy to read. Beyond that it's a question of personal taste. We focus on making your site simple but effective.
Designed to Sell.
A business website isn't a work of art; it's a sales tool for your products or your services.
Your website is very often the main thing a potential customer will use to assess your business. We'll make sure that their attention is drawn to your business' qualities and selling points.
Is your website holding your business back? You could be missing out on visitors every day...
You'll save time and money. Plus, keeping your website fresh shows that your business is up to date.
We've developed a range of cost-effective systems so you can manage and add to your site - without needing to pay a web developer. From a simple news section to full eCommerce system design and integration, our expertise and experience will help you at every step.
plans, so you can grow your business and your website together.
Adding a managed Product Catalogue
Keep an up to date list of your entire inventory online and you are open for business 24/7/365. Create and manage your own product options (e.g. size, colour, finish) so you can expand your online business into new areas instantly.
