We like to think we’re a caring, sharing bunch. It’s not all about work – it’s about using our marketing skills elsewhere in our lives too. So as a company we support projects, charities and causes that make a difference to the community.
We’ve also given our time freely to other good causes including spending a day at a forest school helping them build a compost toilet, clearing scrub land and moving bricks for a pizza oven.
But being newsworthy needs thought – not everything which matters to you is important to the wider world. Sometimes it’s about the angle – it might be a new product or service being launched, a new customer secured, a company milestone or an opinion on something which is happening nationally, internationally or in a particular marketplace. Ultimately the power of PR lies in the fact that the unbiased third party – the editor, the newspaper, the blogger, the website – endorses you as the expert in your field over and above your competitors.
PR can take many forms – especially today when online news matters as much (or more than) the printed word. Fundamentally PR places a company or an individual in the public domain as the ‘go to’ entity for the subject matter. This might take the form of an article in a magazine or newspaper, a piece in an online news story or a mention on social media.
At Recenseo we use PR to make you relevant for your target audience – engaging with the press as appropriate to deliver an increased profile through timely, intelligent and thought provoking news and content.
Recenseo is an integrated marketing & PR agency supporting market leading companies and top brands across food and beverage, healthcare, professional services, technology and the education sectors. Established in 2008 we provide a fresh, honest and thorough perspective on marketing and PR. We work with companies that want to grow and understand the value of using external consultancy. We pride ourselves on delivering solid and effective marketing which invigorates clients, excites staff, engages customers and, ultimately, delivers – with maximum effect.
