Our highly respected Market Reports are each written by an industry expert rather than a generalist author. Every report is subjected to our unique 3-step editorial process: ART (Accurate, Relevant and Timely). Each step verifies the intelligence so our clients can have the confidence to make critical business decisions based on solid research.
We identify, verify and analyse the facts, bringing together many sources of information and Key Note expert analysis in an easy-to-use and reliable format.
For all reports, Key Note undertakes various forms of qualitative and quantitative research, including the following:
Company Information
With a continuous live feed, our business analysts process the raw data to provide all the relevant company information. We do not rely on generic SIC selection; instead, our team personally selects and individually analyses companies, verifying the data with multiple sources before including them in a report. Key Note’s strict selection criteria ensure that only the correct companies are included. The financial information extracted is then supported with further analysis and Key Note company research techniques.
Company Selection
Our analysts research the company sample thoroughly to ensure that top companies within each industry are included in the Industry League Tables. A company will be included on the following grounds:
It is a major company within the industry with over 50% of its turnover coming from activities relevant to the subject of the report.
It is a company where less than 50% of its turnover is generated from activities relevant to the industry; however it is, by virtue of its size, significant within the industry.
Interviews are commissioned by Key Note for various reports and carried out by NEMS Market Research. The surveys provide unique research derived from a representative sample of approximately 1,000 respondents across the UK.
Secondary data is provided by Kantar Media’s
) survey and Nielsen, which provide consumer/demographic information and advertising expenditure data, respectively. In addition, various official publications from the Office for National Statistics and other government departments are used for essential background data and market trends.
Key Note Estimates
These are derived from statistical analysis and trade research carried out by experienced research analysts. Every Key Note report provides a 5-year market forecast enabling you to plan for the unexpected.
Key Note's Expert Analysis
Our research teams work with some of the UK's leading industry authorities, providing us with access to authoritative analysis and expert industry opinion. With in-house writers, researchers, editors and business analysts, Key Note ensures that quality control processes are implemented from start to finish.
Field research is commissioned for many Key Note Market Reports and is carried out by NEMS Market Research.
Trade sources, such as trade associations, trade journals and specific company contacts, are invaluable to the Key Note research process. Key Note has close links to some of the UK's leading industry associations.
This is carried out by product code or free search method, and covers the period since the last edition of the report.
Key Note combines its exclusive original research, expert analysis and raw data from nationally recognised sources.
Key Note’s expert analysis
Key Note is no ordinary business intelligence provider. Our unique combination of market research and company information ensures our clients gain an in-depth understanding of every major market sector and its component companies.
Trusted by businesses and leading academic institutions for more than 35 years, Key Note’s in-house research teams and analysts are recognised for offering innovative research and superior client support.
Key Note’s industry experts identify, verify and analyse raw company data, exclusively commissioned surveys and vital secondary research. Our team brings together qualitative and quantitative information to give you the full picture.
Essential market and company information on one intuitive platform has changed the way our clients ‘do’ research. Assess market opportunities, monitor trends, minimise risk, target new business and benchmark competitors.
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