Stratton Craig sets standards in copywriting and language consultancy. Based in London, Bristol and Sydney, we’ve evolved from a small local agency into a key industry player with global reach and ambitions.
In everything we do we’re quick and responsive, but always questioning. Our clients recognise in us the restless ambition to challenge assumptions as we strive to establish the right direction for them. Over the years, this approach has laid the foundations for many productive, long-term partnerships.
Corporate reports remain the most credible and compelling medium for telling a company’s story.
With increasing public and legislative pressure for information on corporate governance and performance, many businesses are looking for new ways to improve their communications with stakeholders.
get more people to notice your brand, product or service;
encourage conversation about your brand, product or service – and, most importantly, action;
Notice a thread running through these benefits? People. With your target audience placed firmly at the core of your content marketing and advertising activity, you can’t go wrong with the right content, in the right place, at the right time.
Through workshops, research and stakeholder engagement, we’ll help you reassess who you are and what it is that sets you apart.
We’ll look at how you use language, and suggest new ways of expressing your brand and key messages. We’ll work with you to define your vision, mission and values, and help you create a tone of voice that resonates with your identity and objectives. We can also produce guidelines that will ensure everyone in your organisation tells your story clearly and consistently.
Once established, your tone of voice will empower your business to speak from the same place, using the language and subtle nuances that turn customers into brand champions.
In fact, your verbal identity can ripple across every area of your written communications. Verbal identity encompasses every use and aspect of language, including tone of voice, consistency of messaging and brand personality – and it’s something else we can help you to get right.
And we’ll oversee the application and roll-out to key stakeholders and customers, using a hand-picked team of copywriters. In short, Stratton Craig will allow you to find yourself again and help you tell the world.
We can also help new copywriters get to grips with emerging mediums, such as community management and social media. And it’s all delivered by people that have been there, done it, and have cabinets of awards to prove it.
“The great thing about working with Stratton Craig is that they pick up the brief, take it away and come back with copy that hits the spot nearly always first time. It takes the burden off our desks and leaves us to nail the design. And we can always be sure that the result is carefully crafted and consistent in quality.”
“Stratton Craig is an excellent example of a customer-focused company which continues to deliver a first class service. Their interpretation of our brief was excellent. They are always extremely professional and helpful, and I'd be very happy to recommend their services.”
“Stratton Craig reacted quickly and effectively, allowing us to create an engaging legacy document in a short timescale. We are delighted with the result, which we launched at the PLASA 2012 show. Stratton Craig did a terrific job and it was a pleasure working with them.”
Working closely with their in-house copywriting team, we’ve written a range of investment product literature and pensions features, promoting and explaining the value of new investment products in an environment of investor uncertainty.
Our copywriters have worked on a number of product brochures for Citroen covering a range of models. We’ve also helped with sales toolkits and naming projects.
Working with Steria’s brand communications team our copywriters developed a new business benefit-led tone of voice and applying that to sector and service digital copy.
Working with RBS’ in-house brand communications ream and with designers we’ve provided copywriting services for everything from case studies to brochures, adverts and newsletters.
Working with Barclay’s; digital agency, our copywriters provided the copy for their site’s PCI DSS section.
Writing everything from business catalogues and case studies to a corporate responsibility report and Marketing Award book, we have helped BT to achieve even clearer brand communications.
We were approached by the brand communications team at NHS SBS to help with the copywriting of their brochures in time for a nationwide conference.
Working alongside Sky Business’ design agency, our copywriters helped develop strapline copy for a national summer campaign as well as further adverts and brochures.
Our work with International Business Wales and the Welsh Government spans many copywriting projects including case studies, brochures and digital copy.
We were commissioned as copywriters for United Utilities’ annual report.
We work with VINCI Construction UK on the copywriting of their company magazine – Communique, as well as written communications support with brochures and the annual report.
Working with JWT, we provided copywriting services for various editions of Vodafone’s Choice and Business magazines, as well as leaflets for the National Autistic Society, in partnership with Vodafone.
Let us know if we can help
