GRASSROOTS IDEAS LIMITED

ABOUT GRASSROOTS IDEAS LIMITED

As the human race grows and develops, so too does the rapid development of technology created to help us navigate through our everyday lives. However, it's important to remember no matter how much we invest in the latest fads and gadgets, there is one vital element that ultimately holds the key to success - people and the way they behave.

We can help with :-

Who we are

Grassroots Ideas Ltd are specialists in sustainability and CSR communications. Incorporated in Spring 2008, Grassroots has developed into a network of ethical specialists, all of whom are experts in CSR and advocates of a more socially responsible way of thinking.

The business idea for Grassroots Ideas was conceived in October 2005 in Sri Lanka, whilst building a house for a family who only 9 months before had lost everything they owned in the tsunami. After undertaking an MSc at Manchester Business School, Grassroots Ideas was born.

7 years later, we still remain true to that original vision - to help organisations become more responsible and take ownership of the issues that are material to them, by engaging with stakeholders and making a difference.

- the world's leading community for sustainable business - and can be found on the speaking circuit talking about all things communications, behaviour change and CSR.

Zoe has over 20 years international experience working with global brands and has worked in sustainability and CSR for the last 7 of those. Zoe is qualified with the Chartered Institute of Marketing and holds an MSc from the world leading Manchester Business School in Corporate Communications and Reputation Management. Zoe's career has taken her all over the world, including a 6 year stint in the Middle East where she held a regional role covering over 40 countries for a multinational IT company. Zoe also lectures for Manchester Metropolitan University on Corporate Social Responsibility, Marketing & Communications and Consumer Behaviour.