Design, marketing, business, fun & doing good for others
Your brand is your company’s image, its personality. It’s essential.
Get your branding right and you’re laughing. Get it wrong, well it could be very bad news for business.
In other words your target market. Who are your customers? Where are they and what are you offering them. How do you intend getting them to choose your business? Know your market.
How do you want to be perceived by your customers? Are you vibrant, of the moment, funky and fresh? Or is your business more traditional and needs to be seen as classic, conservative even. Firstly, you need to know your Company’s Persona, then brand accordingly. If you don’t know who you are, how can you expect your customers to relate to, or have loyalty to your brand.
Your logo applied at every opportunity is the most effective way to gain brand recognition and establish loyalty. This can really help build a ‘brand relationship’ with your customers. Don’t leave anything unbranded, put it on business cards, letterheads and envelopes, website, blog, twitter page and Facebook page, emails, Invoices, signage, clothing… I could go on.
We hope you find these tips useful and of course we are always available to discuss re-branding or new brands with you. So just give us a call
Social Media is about bringing people together and this fits so well with what most charities are trying to do. They want to raise awareness of their cause and create a community of people willing to support that cause. Using Social Media allows charities to ‘speak’ directly to people. This in turn helps with the organisation of events or campaigns and can be invaluable in co-ordinating people from all over the country or even the world.
When we ‘follow’ on Twitter, or become ‘fans’ on the Facebook pages of charities, our own followers and fans see we’re doing it. Unlike in the consumer world where our choices might be approved of, or perhaps disliked, no one judges the ‘Like’ of a worthy cause. This is a good thing don’t you think. After all, people can’t be criticised for being charitable can they! So for the Followers and Fans it’s a good place to be, a win win situation.
Using Social Media is a great way for charities to measure their success too. Numbers of followers and fans can be seen, and those numbers will turn into donations. Making it easy to link to donation sites via the Fan page or with links from tweets on Twitter really does make giving ‘as easy as peas’.
I have engaged Leigh and the team for a variety of marketing, design and communication projects over several years. Most recently the development of a new Website for our ROSS consumer electronics and Home Entertainment products brand. The Website was produced within several weeks to a tight deadline and has helped to grow the brand by 300% over 3 years in the UK. I find their strategic thinking and generation of creative, innovative solutions to be excellent.
