We are a leading retail market specialist in fast moving consumer merchandise for the value retail sector. We work closely with our suppliers to source the products our customers want. With over 30 years commercial experience, working with some of the world’s largest brands and organisations, we work with our suppliers to introduce new products to market, fulfil ongoing distribution ranges and work with clearance stock across all product categories. If you need any help in any of these areas
Through extensive research into not only our customers but also the markets in which they operate we have a thorough understanding of retailer’s needs. We know what products they need and what support they need in the buying process.
Market your product
By understanding your products and the needs of our customers, we are able to market your product in the best possible way, highlighting not only the benefits of the product but also promoting the value of longer term relationships.
Our team is in constant daily contact with our buyer network giving us a great insight into the latest requirements and trends. This allows us to instantly match products with customers creating a fast, efficient sales process.
These are just some of our standard services. If you have a bespoke requirement call us today and let us support your business needs.
Market and sell your products to retail buyers
BWL has longstanding relationships with a large network of retail buyers, across the UK and Europe, who are ready to buy your products. We utilise these relationships to place your products on an exclusive basis.
Advise and help grow your sales
BWL’s detailed knowledge of our customers and market trends allows us to advise on potential opportunities to grow sales for your business. In addition to profit maximisation by moving your stock through our clearance and distribution channels we can also support you to train your sales teams for better performance.
who we are
avid Broughton founded BWL 8 years ago following a successful career of over 20 years as a General Manager and Business Developer in the retail sector. Working for JSainsbury, Blockbuster and DSG David developed the ability to identify opportunities to reduce costs and maximise profits. He then used these key retail skills providing consultancy globally to organisations such as Nokia, Nestle, McVities and General Mills.
David combined his experience with his passion for retail to develop BWL and build a team who have worked with vendors such as Mclaren and Aston Martin (via Brand&), X-Gem, Orla Kiely and Tony Cohen to introduce their products to market and develop distribution channels.
One of the great successes of the business was the Vuvuzelas for the Football World Cup in South Africa. David was able to look ahead of the trend and capitalise on a phenomenon proving our ability to be the first to market.
We are currently looking for new and exciting products to bring to market as the business is transitioning from working with clearance products into FMCG distribution. During this rapid expansion period we are seeking more supplier partners to join us.
We are happy to talk to you. Drop us your query and we will get back soon!
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