We do this together with you as you will know your competition better than anyone. Always useful to see what other people are doing.
as it helps to visualize things better.
We will provide you with a clear brief of exactly what’s required, as well as helpful documents like a spreadsheet to manage the SEO meta data.
We then map out the key user journeys for our target audiences. These will be the most important things we want end users to do in the site. This will help us design the prototype/template, as well as create measuring devices for these journeys later on.
How a user coming to the homepage without a firm idea about what to buy might be channelled to a “Find a phone search”, or indeed towards a product you ideally would like them to buy.
user journey above (i.e. user with a specific type of phone in mind), we would need to mock up the homepage, product listing and product details pages. These would contain the necessary elements to make this user make the right choices, in the most efficient means possible, with the end result being them clicking the “buy” button.
i.e. someone with a specific product in mind will need very different tools to one who wants to browse the site or be guided by us; we need to make sure both users can use the site equally easily.
It’s very important that all these decisions are made and in effect proven to work before a graphic designer gets involved. It also provides a very clear brief for the designer and helps ensure that design is linked to the key business objectives, which wouldn’t necessarily be the case if a designer was purely concerned with aesthetics.
Once a concept is agreed on the core screens will be designed; by this we mean the most important screens such as the homepage, search results page, product details, shopping cart process etc...
Many of our clients are continually developing their systems, and have unpredictable day to day needs where our help and support is needed.
We pride ourselves on our fast response times and availability; we are generally always visible on Skype, or contactable by phone or email should you need anything doing or just have a question. We aim to implement what you need doing just as quickly.
Importantly we don’t tie our customers into ongoing support contracts for anything, we simply work based on an hourly/daily rate, and use a project management system to track this. This creates the transparency and levels of trust that help the relationship thrive over the long term.
Our long term approach also pays dividends as there is no expensive and time consuming switching between different providers and technologies over the years.
Requirements and budgets for projects vary greatly. We carefully match the most suitable resources to the individual project, and help our clients prioritise requirements based on their budget. This ranges from picking the most suitable designer, to selecting the best people to take control of search engine optimisation.
